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Sherpa Kids has found a way to balance rapid expansion with a personalized touch. In an exclusive chat, Dawn Engelbrecht, MD, Sherpa Kids International shares her vision and plans for India
What is Sherpa Kids and what does it aim to achieve?
Sherpa Kids runs out-of-hours school and holiday clubs for primary school-aged children in the UK, and across the globe. It runs its services in schools and other community facilities. The organization, which has some 100 franchises worldwide, looks after around 6,400 primary school-aged children every day. Its varied and fun programme of activities, which can be tailored to the needs of individual schools, provide a valuable service for families who need childcare outside the usual 9am-3pm school day in order to balance work and childcare needs.
What all services are on offer and what’s the USP?
Sherpa Kids’ activities include arts and crafts, music and drama, sport and games, cooking and technology. Many of them are based on specific themes, such as the circus, recycling, sporting events and space, and they are tailored to fit in with the individual requirements of schools and their curriculums.
Our services are structured, fun, safe, and educational that recognizes and caters to the varying needs of different communities.
How do you perceive India as a market for expansion? What’s your positioning?
We look at every market very carefully before we enter. Education is booming opportunity and there is a huge change happening in the Indian market and it will be great to be a part of this change.
We will position ourselves as a premium yet an affordable player. We will localize our offering for India. Our fees would be around Rs 5,000 per month.
What kind of franchisees are you looking for? How will you empower them?
We are looking for individuals who have the capability to develop and manage a regional territory. The individual(s) should have a business background in management and a resume of work history that supports working with people in a team environment while achieving success. This is a people business, and the most successful partners care about helping others achieve success.
We believe in empowering our franchisees. We provide training, mentoring and coaching on an-going basis. Besides, we offer an on-going business support and opportunities to up-skill and build a strong financially sound business.
How big are your plans for India?
We plan to create a strong presence in all major cities by opening 50 centres within the next three years.