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Pushkaraj Shenai, CEO, Lakmé Lever, talks about the brand’s journey and its expansion plans
What are the milestones achieved by your brand?
Lakmé Salon’s franchise journey as a beauty entrepreneur started in 2001. We have partnered with more than 150 professionals and entrepreneurs in executing discipline and managing teams to grow from single salons to a multi-unit operation. We’ve some of our top performing franchise partners, who started with us and have grown into multi-unit operators. Several CAs, MBAs from top notch institutes like Jamnalal Bajaj, IIM, ISB, Symbiosis, IT professionals, doctors have joined Lakmé as business partners in the recent times.
What is unique about your products/services?
We have transformed the Lakmé Salon customer’s experience with our clutter-breaking innovation services -- Runway Secrets, the trend-setting hair and beauty show Stopping Collections launched at the Lakmé Fashion Week, and industry benchmarked Runway Rewards customer loyalty programme. Customer service excellence, our innovation services’ portfolio that includes services such as Luminance 3+ ritual, White Tea Vitality services, Lakmé Illuminate Perfect Radiance facial, Fashionista facial, etc contribute to 30 per cent of our revenue.
Why should one purchase your brand’s franchise?
Lakmé is the most trusted brand in the salon industry. With the rich legacy, and a deep understanding of the beauty industry, the processes within the company are refined with a proven model that finds easy success across the country, whether it is Bandra or Batala.
Franchise partners are supported with infrastructure as part of the setup as well as ongoing requirements from time to time. The Lakmé Salon brand attracts the best talent. Our franchise allows people with no background in the industry to learn and thrive quickly with a ready to rollout model, easy to attract talent, ongoing support, higher ROI. We also have various forums, including our Franchisee Advisory Council, where our top franchise partners bring in their experiences.
What are your expansion plans?
We are expanding Lakmé Salon with a proven model, refined over the years, across regions and population strata aggressively through the franchising route. Today, Lakmé Salon has a presence of over 300 salons, across 80-plus cities. About 15 per cent of the network is company-owned and operated, while 85 per cent is franchisee-owned and operated.