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Shreya Lavsi & Neenabain Lavsi of The Raymond Store – Ahmedabad, strongly believes that franchising has helped them in creating their brand.
How franchising has helped you?
Franchising is a long-term cooperative relationship between two entities – franchisor and franchisee. Franchisor helped us in scientific planning of store layout, furniture, inventory planning, product mix, staff grooming tips and training. It also guided in marketing of the store.
How you choose location for the store?
Most of the Raymond customers are discerned buyers and sales comes from planned buying. Hence, ambience and comfort play a vital role. So we preferred high-street location over mall in the city like Ahmedabad.
What training and support you received from the brand?
Trainings like product detailing, effective stock mix planning, and re-ordering of stock. The brand also helps in purchase planning to avoid dead stock and minimize inventory cost. They also educate us in dealing the customers; explain us the USP of the product. Frequently, we receive training from the brand.
Do you feel franchising brings a local flavor to a business?
Definitely, franchising adds a local flavor to the brand. Apart from desired merchandise, engaging customers in their local language & making the patrons realize that they have been served with the best & most luxurious product they were seeking makes them more satisfied.
How do you feel franchisor and franchisee should collaborate for a win-win situation?
Franchisor should support franchisee by providing desired product, marketing support, and educating franchise of modern retailing methods, helping them in increasing footfalls in both store and advertising. On the other hand, franchisee should act the eyes and the ears of the brand by giving constructive feedback of local trends, preferences, competitor’s activities and initiatives.
How is custom tailoring service creating a difference in the retail market?
The custom-made activity is as important as adding spices to food. Creative, reliable and consistent dressmaking are important for the success of a fabric store.
What are your expansion plans?
Raymond is the market leader in retailing. Our store was the first fabric store at C.G. Road, Ahmedabad. We have identified one more property in a prominent location and planning to open another store.