PROMOTING THE TRIPLE ‘P’ IN BUSINESS

People – The Workforce

“Here, health supplements means what a regular diet cannot provide, and it is not only for gym-goers but for everyone in general,” he stated. Elaborating about his business model, Hastir said that it was on a pay per workout basis, which works on customer satisfaction rather than building profitability.

Passion – The Energy

“In order to create a prospering and productive environment at any workplace, companies nowadays are coming up with the concept of wellness and healthcare programs for their employees and yoga is one of them. These wellness programs are flexibly designed so that employees can join them ahead of working hours. In this fast-paced materialistic world, Grand Master Akshar has a successful business model that believes in promoting peace. “We have some training programmes and our area of expertise lies in how we can run those programmes to build a peaceful connection among people,” he said.

Partnership – A Calculative Move

One has to be very calculative while choosing a right business partner, one who remains with you through thick and thin in order to build the brand. Giving an insight into what entails a good partnership, Puranam analysed the need of partnership in business, “In every partnership we have softer aspects of partnership that are intangible in nature but yet very important and then there are the very tangible parts of a partnership. The intangible parts of the partnership begin with the strongest underlined factor, which is trust,” he explained.

Puranam brings in a plethora of benefits on the table in Brand Partnerships such as creating a performance sculpture, collaboration and sponsorship activation. “It is endless; you can have franchisees and partners who would give you creative ideas, you can have upward innovation lead by franchisees and partners or you can have new service level excellence achieved by partners,” he said.

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