CHILDREN FIND EARLY LEARNING WOW!

Like a potter knows the art of moulding the damp chunk of mud into a fine piece of art, parents are also expected to raise their young ones into an impressive personality. However, in this fast-paced world, it is not easy to fit the bills of every role. We need doctors, teachers, dieticians, counsellors, and many other people to help us attain right shoes for our tasks. Likewise, parents need a helping hand in nurturing an apple of their eye. That’s why we have organizations like WOW that helps parents and care givers in enlightening their kids’ minds before they step into the world of academics. Earned by UK’s leading child psychologist Dr. Lin Day, husband and wife duo Anju Cherian and Jose Paul Plackal open this precious chest of knowledge on his motherland, India.

A couple of years ago, when I and my wife, Anju Cherian, wanted to engage our two-year-old daughter in a meaningful activity, we came across to this unique concept of Baby Sensory program running in UK’s WOW Center . We were so touched by this concept that we completed a year learning it with our little till next stage. An initiative of WOW programs was, of course, mesmerizing enough to become a topic of discussion amongst our peers and family, who told us that India has no such scientifically researched and designed programs available for young children.

As soon as we learned about this concept, we were all set to start a business in the same so as to create a positive impact on the society. Today, we are elated to instill this treasure of knowledge in the upcoming generation of our country.

Indeed, the journey of WOW is quite exciting with parents giving us immense support, care and love. The idea of WOW is reaching to everyone from parents, children and medical practitioners across the country.

Slowly but surely WOW will reach in every nook and corner of the world, as of now we have become a master franchise for the programs in India and the neighbouring countries including Sri Lanka, Bangladesh, Nepal and Pakistan.

Where do you find the gap in the early infant & toddler learning ecosystem in India?

Our approach is to include the parent/caregiver of the child as an integral part of the child’s development classes. Many of our parents look at it as an alternative to day cares and preschools in the early years. However, WOW is nowhere near to the centers running in India, it is a completely unique and fresh initiative.

Please share the details of benefits of your programmes. Which age group are you targeting?

Designed under WOW World group, WOW Centers offer a completely new set of programs in India. These would include:

Baby Sensory: This program caters to new born babies till they become 13 months old, focusing on boosting the child’s sensory, brain and motor development.

Toddler Sense: An extension of Baby Sensory program, it is an adventure play activity for children from 13 months to five years, emphasizing on mobility, excitement and adventure.

Mini Professors: An interactive science program, for children from four to eight years, aims to make science accessible for all by instilling curiosity in young minds and giving children a better understanding of the science behind the world around them.

Reading Fairy: Based on the latest research; the classes are designed to develop the love for reading different genres among children from one to five years.

Baby Foundations: Developed by Dr. Lin Day (Baby Sensory and Toddler Sense founder), it imparts interactive workshops, that gives information, practical solutions and reassurance to become stronger in life.

Keep-A-Beat: This program helps caregivers learn many topics such as CPR, unconsciousness, choking, burns, head injuries, febrile convulsions and broken bones to keep their babies and toddlers safe.

What’s the criterion for choosing the right franchise partner?

We are looking for individuals who are passionate about early years learning and development. We expect our franchisees to preserve our thought and quality behind WOW, before exhibiting this knowledge to parents and children, of course, with care and compassion.

What kind of support and training will you offer them?

We extend full support to our franchisees, with support: in identifying the right location for their centers, facility design, training for class leaders and business owners, as well as real-time post- training support to run the classes. They can collaborate and exchange ideas at the international level. They are provided with everything from class equipment, lesson plans, requisite material, marketing material and information on pan India marketing campaigns.

Do share your expansion plans.

Our goal is to make the WOW programs accessible to children across the country with the help of well-integrated franchisee network. We are planning to appoint regional franchises for each state and unit franchises in all the tier I and key tier II cities across the country.

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