MAKING THE RIGHT MOVE

Why do you feel stainless steel is irreplaceable, as a material?

Stainless steel has some of the inherent qualities like it is hygienic, easy to maintain and absorbs high temperatures, and these qualities are making it a recurring trend, which will remain for decades.

How Arttd’inox stands out as a brand?

We are constantly innovating and creating different lines of products. The purpose of the company is to make stainless steel more acceptable, valued and admired. That is why we are the most prominent player in the market.

What are the motivating forces that keep you going?

I just do and don’t overdo it. I don’t put my hand in too many things. I have learned to say ‘no’. I spend my time doing things that I enjoy, and this has helped me to remain focused.

What is your advice to aspiring women entrepreneurs?

Firstly, you should be passionate about what you do and should feel strong about what you want to do. You should not be unsure of yourself. There will be times when you have to go through difficulties and challenges, but have faith in whatever you do. Don’t let it go without giving a shot. You should have knowledge about what you do before you begin and create a team, where you think you are weak. Take help whenever you need.

What criteria do you follow for selecting the franchise partners?

When we select franchisees, we don’t look for investors rather we look for partners, who can take the business forward in their territory. The person should be experienced and understand the luxury and lifestyle and willing to micro manage the business, which is a desired prerequisite.

What are your expansion plans?

We have made rapid strides in past 2-3 years in India. The success of our stores has given us confidence and direction to expand further. We want to be present at 50 stores by 2018.

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