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Nov, 02 2016

Of passion, profits & productivity in franchising

Anatomy of a power-packed agenda on franchising – Franchise Knowledge Series 2016 does it again at the 14th International franchise & Retail Show held on 16th October at Pragati Maidan, New Delhi.

The 2016 FKS Conference was a stellar success and feedback from attendees was off the charts!! The entire agenda was drafted based on the assessment of the current franchise landscape. The leading franchise experts from across the globe explored the current franchise scenario in India with delegates who comprised of franchisors & franchisees. All the speakers present across varied panels discussed in detail the opportunity in franchising & the challenges faced by the industry. They key reason to commemorate at this platform was to provide thought leadership to all the stakeholders within the franchise industry.

The Indian franchise industry is expected to reach $35 billion by 2020. Talking about the potential Indian Franchise Industry offers, Terry Watts, International Director, Active Learning, City of Oxford College, USA spoke about that how International brands are more willing to create corporate structures that allow them a presence in the market & a step-through to a more controlled approach that Government regulations allow. He added, “Majority of US brands in India have grown tremendously & they are here to stay on road to further expansion. We have just made India foray & we are seeking master franchisees pan-India to fill the skill gap.”

Franchisor-Franchisee relationship

‘Building the right franchisor-franchisee rapport ‘was a significant session by Kenneth Wong, CEO & Founder, H2O Life Source Group. He spoke about the franchisor-franchisee relationship matrix and the different stages of a franchisee's life and the different types of support needed during each stage.

The audience also got knowledge from N Mathivanan, Principal Partner & Country Head, Lakshmikumaran & Sridharan about How to build, transfer and maintain the support from headquarters to the field, building strong team coherence and preparing performing franchisee for next level of growth and how to coach franchisees to modify behaviour, implement change and achieve success.

Young guns as preferred franchisees

Experience to run the business is of utmost preference for franchisors but the passion & dedication young blood has makes the franchise business going for all the brands. Explaining the same, Rupesh Bhagchandani, National Head - Franchise Operations, Bata India says “We prefer having young franchisees on board with a great capital support from their family as we believe that the entrepreneurial spark seen in the young blood can take the business to scaling heights.”

Complementing on the same Monil Rambhia, Marketing Manager, Zee Learn says “Kidzee is one of the oldest franchise players in India & our business strategy regarding partnering with young & passionate franchisees has made us stand tall in the industry today.”

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