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Nov, 02 2016

Keeping traditions alive through fashion

Renowned Indian fashion designer Ritu Kumar started her journey in 1960’s and gradually grew to various cities nationally and internationally over the years.

Renowned Indian fashion designer Ritu Kumar started her journey in 1960’s and gradually grew to various cities nationally and internationally over the years. In an exclusive interaction with Joyshree Saha, the founder of the brand Ritu Kumar shares her journey and plans forward.

Tell us about your brand’s journey.

Our journey started at Kolkata in 1960’s and gradually grew to various cities nationally and internationally over the years. The brand explored newer genres of style and design and moved from just bridal and evening wear to launching the prêt collection ‘Label’ in 2002 with Amrish, which is focussed on the younger generation. The journey has been a long one but it is still going on and so far it has only been fruitful.

What’s the USP of your brand that would attract franchise partners to hand hold with Ritu Kumar?
Not only Ritu Kumar a globally recognized brand, but also renowned for its unique products with a strong design language. This revivalist brand has a rich Indian heritage and high brand equity, as well as being a recognized brand presence in key international markets.

Our brand believes in curating unique experiences rather than just providing services. Thus, we recognize the exclusive qualities of each of our customers and focus on their needs and providing them with pleasant experiences they can look back on fondly.

What kind of training and support do you offer to your franchisees?

Partners who are franchisees have always benefitted due to the good margins they receive, the merchandise promotional support and the high-fashion quality merchandise and training support. Other benefits include consistent and clear communication with the Ritu Kumar franchising team, clear policies, on time deliveries, good feedback management processes and recognition/growth incentives.

What are your expansion plans?

As we have had many milestones in our long journey and each one, whether small or big, has had a big impact on the Ritu Kumar family. From opening our first store to launching our Label line and extending the brand to many cities, each step in our journey is a milestone of its own and holds a special place in our hearts.

We recently opened another store in Dubai making this our 5th international store. In India, we have 48 stores so far and plan to have 50 stores by the end of the year.

Franchise facts
Area: 1,000 sq ft

Target cities of expansion: Tier 2 cities

Year of inception: 1969

Year of starting franchising: 1990

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