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May, 19 2016

GAINING HEALTHIER PROFITS WITH DIETING BUSINESS

India holds an unmatched heritage of practicing medicine and other curative healthcare procedures. Let's find out the kind of opportunity, diet clinics category has in its kitty for the potential franchisees.

India holds an unmatched heritage of practicing medicine and other curative healthcare procedures. Let's find out the kind of opportunity, diet clinics category has in its kitty for the potential franchisees.

It is very well said by Bethenny Frankel: “Your diet is a bank account. Good food choices are good investments.”

The diet clinics are in great demand in metros and tier-I cities but these clinics are also thronged by tier-II and III denizens. Diet Clinic, Diet Mantra, Diet Lounge, Diet Dr. Clinic and My Nutrition are some of the key players in this good food illustrator's category that are operational across India via franchising and other channel partners.

Market @ glance

India ranks among the top 10 global growth markets for nutrition F&B, reports PwC research and analysis, Euromonitor. The agency furthers reports that globally, growth in nutrition F&B is being fuelled by emerging markets, with markets such as India, China, Brazil and Indonesia expected to add more than $ 100 billion USD between 2012 and 2017. An emerging sub category of dieting and nutraceutical, Fortified Foods and Beverages (FFB) is winning attention of the fitness freaks in India. FFB alone constitutes 54 - 55% dieting services and retail industry.

Franchise the preferred route

Like any other sector, franchising in health and wellness also remains to be a great launchpad for rapid growth. For several diet clinics it is a popular route for expansion while some are exploring hybrid models. It also allows companies to rapidly build up their network without straining their capital resources, and drive deeper market penetration using easily replicable models.

“The move into franchising was driven by the realisation that there was a latent demand for quality beauty & wellness services in tier-II and tier III cities, but growth has been limited owing to a limited presence of established and organised brands. We chose the franchise model to partner with local people who understood the consumers from that region,” says Sandeep Ahuja, Managing Director, VLCC Health Care Limited.

Harpreet Pasricha, Director, Diet Dr Clinic says: “Our main motive was to reach out to as many people as possible, thus we adopted franchise business model for expansion. Hence our tag line also says 'Good Nutrition Mission'. We want to reach out to people from all over spreading awareness on eating healthy and consulting people with different health and weight issues. We tie-up with people who show interest when it comes to good nutrition. Unlike companies who focus only on increasing profits and revenues we want our franchisees to learn, grow and acquire knowledge in this field.”

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