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Mar, 03 2016

Rise With Rice

Rice, a one-stop solution for all public service aspirants is offering opportunity galore to students & partners as it is aggressive on taking the brand across India. Read on to know more about Rice's growth plans.

PUBLIC services have held post as the most favourite career option for students in spite of the influx of multi national companies (MNCs) and foreign investments in the country. And if you think it's a hard nut to crack, come to RICE Education. After 30 years of successfully coaching a brigade for public services, RICE is now eyeing the franchise route to replicate success all over India.

Roy's Institute of Competitive Examination - RICE Education started in 1985 under the aegis of Samit Ray. An ex-data analyst at Lipton, he dropped out of his secured job to follow his long cherished dream to become a teacher. He started as a private teacher. As the demand for professional coaching gained pace, Ray began to swim with the tide. What started with an inaugural batch of 20 students has in due course of time helped lakh of students to secure positions in central and state government offices.

The RICE Education Edge

RICE is complete in terms of good faculty, course curriculum, infrastructure and technology backed teaching modules to facilitate all round development of the student. The students are made to go through rigorous training, mock tests and assessments that transform them into a complete package for the industry. The teachers are highly qualified with extensive industry experience which helps them to make theories relevant with real time references and case studies.

The Expanse

RICE Education has to its credit placing more than one lakh in public sectors. RICE Education has prepared youngsters to become top rankers in competitive exam at state and national level conducted by Public Service Commission, Staff Selection Commission, Railways, Banks, FCI, LIC et a. Envisioned to be a knowledge hub for creating industry ready professionals, RICE has many institutions namely, RICE Education, Adamas Career (Institute for IIT/JEE/Medical preparation), Adamas International School (ICSE BOARD; One of the largest day boarding School in Eastern India), Adamas World School (CBSE School), Adamas Higher Secondary Model School (West Bengal Board & Fully residential), Adamas Institute of Technology (Engineering College), RICE Skill India, International Olympiad, Samit Ray Foundation (NGO), RICE TIME & Jibika Dishari (Employment related English & Bengali news paper), IAS Academey, Adamas University. RICE has 17 centers in West Bengal and Adamas institute has 23 centers in West Bengal.

Going Ahead

After making strategic contribution through their different educational verticals, RICE is further diversifying its portfolio to cover the entire life cycle of a student from Kindergarten KG to post graduation (PG). They also plan to make their excellent facilities available to students who cannot join their institute via online training module. RICE plans to leverage technology to get quantum growth in customer acquisition, education delivery, online learning riding the 'Make in India' wave. Other projects in the pipeline includes building a community school, carrying out aggressive campaign for Adamas University and taking International Olympiad to greater heights. The brand will be revamped completely very soon.

By next fiscal the company is planning a country-wide expansion with 25 franchise centers for RICE, 25 for Adamas Institute and a new launch of their Montessori school named Adamas Kid.

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