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The growing trend of digital branding and social media
Technology has played a major role in every aspect of the franchise industry, starting from narrowing-down to preferred location of set-up to analyzing sales patterns and making decisions. Cloudservices, Software-as- a-Service (SaaS), and various analytical tools have not only eased the complexity, but also simplified the overall operational process for the franchises, making them more secure and allowing easy to information from any internet-connected device. Since franchises command so much volume by the virtue of their size, even small franchises need sophisticated systems to manage the complexity of their trade.
Besides, there is a growing trend of digital branding and social media. Franchises across industries are using this cost-effective tool for their digital marketing and advertising. With a rapidly growing internet penetration, companies are increasing their outreach to customers through various social networking platforms.
In addition to this, mobile is rapidly taking over fixed Internet access (on home computers). Since there are now more mobile users than computer desktop users, mobile marketing is increasingly a key strategy for franchise owners. This allows them to reach out to and influence the buying decision of the consumer through mobile apps, text messages, branded ringtones, ordering apps, among others.