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Dec, 17 2016

TECH DRIVES FRANCHISING

​The growing trend of digital branding and social media

Technology has played a major role in every aspect of the franchise industry, starting from narrowing-down to pre­ferred location of set-up to analyzing sales patterns and making decisions. Cloudser­vices, Software-as- a-Service (SaaS), and various analyti­cal tools have not only eased the complexity, but also simplified the overall opera­tional process for the fran­chises, making them more secure and allowing easy to information from any internet-connected device. Since franchises command so much volume by the vir­tue of their size, even small franchises need sophisti­cated systems to manage the complexity of their trade.

Besides, there is a grow­ing trend of digital branding and social media. Franchises across industries are using this cost-effective tool for their digital marketing and advertising. With a rapidly growing internet penetration, companies are increasing their outreach to customers through various social networking platforms.

In addition to this, mobile is rapidly taking over fixed Internet access (on home computers). Since there are now more mobile users than computer desktop users, mobile marketing is increasingly a key strategy for franchise owners. This allows them to reach out to and influence the buying decision of the consumer through mobile apps, text messages, branded ringtones, ordering apps, among others.

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