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Dec, 17 2016

STAR BUSINESSES, SUPERB RETURNS

What is familiar amongst Salman Khan, Mahendra Singh Dhoni, Vi­rat Kohli and Abhinav Bindra? Yes, you have answered it right, “they all are celebrity professionals” but the other thing they share in common is that they all have ventured outside their comfort zones to give wings to their entrepreneurial dreams.

Celebrity-based brands are a fad for investors these days. The key reason why a celebrity owned brand is preferred over a generic brand, celebrity-based brands enjoy footfalls and franchisees get enhanced returns on investment. If you’re mulling for lucrative opportunity then, investing in a celebrity backed businesses, will be the right choice for you.

Fashion and lifestyle apparel brand ‘Being Human’, owned by film actor Salman Khan’s charity firm, Being Human Foundation is a growing brand & is an apt franchise opportunity. It’s a global exclusive licensing arrangement wherein a percentage (in terms of royalty) of the revenue goes to the Being Human Foundation which is then used by celebrity Salman Khan to fund his charitable activities.

Another opportunity for entrepreneurs & startups is getting funding by associating with ace shooter Abhinav Bindra. India’s only individual Olympics gold medalist Abhinav Bindra has partnered with Franchise India to float his own venture fund named Shooting Star LLP.

As per Abhinav Bindra, Shooting Star would be investing in medicine, technology, sports that transform human behaviour, urbanization and health. There are bouquet of other celeb-based brands offering lucrative opportunities too. Get ready to get the starlit franchise. 

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