The sports segment has become the sunrise sector for businesses in all the possible ways.
In India, sports have not been in prime focus until recently, when, a handful of sportsmen made us prod in Olympics and other international sports competitions. The sports segment has become the sunrise sector for businesses in everyway possible. Capitalizing on this new found awareness among the customers some of the sports training brands have started to tap the potential market through their innovative sports training curriculum. Brands like Sporty Beans and Little Kickers have targeted the early learning segment while other brands such as Kooh are aiming at reaching out to the consumers at a multiple level. A Sporty Beans franchise can be obtained with an investment of Rs.10 Lakh. It requires 1500-2000 sq.ft of area and promises a RoI of 75% with a breakeven of 12-14 months. Banking on the burgeoning early learning segment in India, London bases Little Kickers is also contemplating India entry.
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