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Dec, 16 2016


The sports segment has become the sunrise sector for businesses in all the possible ways.

In India, sports have not been in prime focus until recently, when, a handful of sportsmen made us prod in Olympics and other interna­tional sports competitions. The sports segment has become the sunrise sector for businesses in everyway possible. Capitalizing on this new found aware­ness among the customers some of the sports train­ing brands have started to tap the potential market through their innovative sports training curriculum. Brands like Sporty Beans and Little Kickers have targeted the early learn­ing segment while other brands such as Kooh are aiming at reaching out to the consumers at a mul­tiple level. A Sporty Beans franchise can be obtained with an investment of Rs.10 Lakh. It requires 1500-2000 sq.ft of area and promises a RoI of 75% with a breakeven of 12-14 months. Banking on the burgeoning early learning segment in India, London bases Little Kick­ers is also contemplating India entry.

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