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Dec, 16 2016

ON DEMAND SERVICES THE LATEST HOT PICK IN FRANCHISING

The concept of home delivery just got a leg up as not only retailers but also the service providers coming to the doorsteps of the consumers to provide their services.

The concept of home delivery just got a leg up as not only retailers but also the service providers coming to the doorsteps of the consumers to provide their services. The trend for on demand services was started by UrbanClap in 2014 and the app now gets a business of over 2.5 crore every month from its beauty on demand services. MyGlamm by Sanghvi Group is also one of the leaders in this category. It was My Glamm that brought the trend of franchising into the beauty at home sector. Darpan Sanghvi, CEO, MyGlamm, opines, “We saw the demand for door-to-door beauty services and the need to have art­ists in every neighbourhood. We get our booking through our app.” With a minimum investment of Rs.15 lakh as compared to Rs.60 lakh brick and mortar salon, it has become a hot pick among the investors. The brand is growing their franchise network at an exponential rate and says many of their franchisees have recovered the money in 45 months. The space is now a crowded one with other players such as VanityCube, HouseJoy, Pam­perazi. Salon brand naturals invested Rs.100 crore in Vyomo, a Bangalore bases mobile platform for beauty and wellness services. On the similar lines are Ola and Uber which has taken the market by the storm through their aggregator’s model.

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