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Dec, 17 2016

HEALTHY PROPOSITIONS IN BEVERAGE BUSINESS

Artificial flavors, packed juices, sugary sodas and fruit juice beverages will continue to forfeit shelf space to healthier fresh fruit & vegetable drinks

Brands & consumers must anticipate continued changes in the beverage industry in 2017, with better-for-you brands from start-ups in India. Artificial flavors, packed juices, sugary sodas and fruit juice beverages will continue to forfeit shelf space to healthier fresh fruit & vegetable drinks.

It has been observed that consumers are making healthy choices in their beverage consumption; therefore, fiber-enriched juices and no sugar juices are more in demand.

Australian brand Joost Juices attained growth and doubled its revenues by opening juice bars in high footfall locations such as airports, gyms, malls and hospitals. With back-end, supply chain and quality all in place, Joost Juice is now looking to redefine the juice market by expand­ing its operations to newer markets. The brand is now looking to partner with franchisees to expand its reach within the Indian market.

“The market is growing at a very fast pace with consumers warming up to the product. The key is cus­tomer education and our efforts over the last 2 years are paying off,” shared Vishal Jain from JusDivine whose company has grown 300% year on year.

Brands like Joost Juice Bars, JusDivine, Raw Press­ery & a few others have brought about a healthier change in the India’s bever­age industry. Most artificial & packed beverage catego­ries continue to struggle and lose ground to newer niche concepts.

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