How electric vehicles are speeding their way in India
Electric vehicles are speeding their way in India, however, established players are adopting more organized business formats to make this industry grow by leaps & bounds.
It is true that electric vehicles (EV) are often viewed with a skewed vision of being ‘boring’ cars with limited range, performance and higher cost of acquisition. Presently, however, efforts are being made to bring in a paradigm shift in the performance of EVs. Brands like Hero Electric, Mahindra & other leading automotive players are investing in to make this industry boom. To make the industry grow faster these players have even adopted franchise & partnership models for scalability.
As per recent reports, As per Sohinder Gill, CEO, Hero Electric, “The incentive for manufacturers to invest in developing such vehicles, however, will exist only if mass awareness is created to generate a point of inflection for the EV market. Infrastructural changes are long-term strategies that will take years to materialize. Till then, however, the government can intervene with policy frameworks and innovative solutions to ensure the survival of EV manufacturers. For instance, the giant e-commerce delivery network is an untapped resource that can be utilized to provide a market for Electronic Vehicles. Entering into collaborations with online platforms to utilize electronic two-wheelers for their deliveries might prove to be a social experiment that can be accepted easily, as these platforms mostly cater to the environmentally-conscious urban youth. With a little bit of nudge and lots of motivated efforts from the government as well as other stakeholders, there is still hope to inspire Indian consumers to turn the EV way.”
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