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Sep, 02 2015

How to start a great education institution

An investor looking to invest in education must look into various factors prior to clinching a franchise deal for launching a K-12 school. We tell you why partnering with The Jaipuria School shall spell success for you.

The association of Jaipuria Group of industries with the education sector goes back to the year 1939, when Seth Anandram Jaipuria Education Society was established with the objective of promoting and spreading quality education. Seth Mungturam Jaipuria who was actively involved in the freedom struggle strongly believed that as and when India becomes independent, its citizens especially the youth, will have to be given opportunities for quality education which is the best method for empowerment. His vision culminated in the establishment of Seth Anandaram Jaipuria Degree College in Kolkata in the year 1945. Pt. Jawaharlal Nehru who was then in the forefront of freedom struggle, inaugurated this college.

The Jaipuria family since then has carried forward this legacy and further strengthened its presence in the field of education. Subsequent to this, another institution in the name of Seth Anandram Jaipuria Inter-college was established in Anand Nagar, Maharaj Ganj, Gorakhpur (U.P.)

The Jaipurias thereafter moved to the city of Kanpur where they set up textile business with factories in Kanpur and other major cities of U.P. Consistent with their commitment towards education, they planned to set up a premier institution in Kanpur to cater to the growing demand of students in the city, which by that time had grown as a big industrial metropolis. In the year 1966, the foundation stone of the Seth Anandram Jaipuria School, Kanpur was laid by Late Smt. Indira Gandhi, the then Prime Minister of India and its inauguration was done by the Late Dr. Fakhruddin Ali Ahmed, President of India in 1974. The school completed 40 years of its existence in December' 2014.

 Seth Anandram Jaipuria School, Kanpur is rated as No.1 in the city of Kanpur and 3rd in the state of U.P. All this has been the result of concerted and collective efforts of management, several Principals and faculty who nurtured the institution with dedication and hard work. The Jaipuria School attracted the best students from different parts of the state and today it boasts of a strong alumni base who have brought great laurels to their alma mater. The school continues to excel in all areas including academics, co-curricular activities, sports, fine arts etc. The school has also been commendably characterized by following an inclusive strategy of hosting and organizing various events wherein students of various institutions in Kanpur and other cities also participate. The events like 'Comfest' attract students from various institutions both at national and international level.

The school, has also been specially privileged and honoured by the visits of several eminent personalities like Shri R. Venkatraman, President of India, Shri C.P.N. Singh & Shri B. Satya Narain Reddy, Former Governors of U.P., Dr. Karan Singh, Jagadguru Sankaracharya,  Shri Kapil Dev etc to name a few.

Encouraged and buoyed by the successful experience of running the school in Kanpur which earned great support from parents and different social groups, Seth Anandram Jaipuria Education Society decided to set up a school in Vasundhara, Ghaziabad. The vision was to set up a school in Ghaziabad, a national capital region which would compete with the best institutions in and around Delhi. This was a great challenge because Delhi and its surroundings already had many great institutions which had been imparting quality education for last several years. It is extremely creditable that in a short span of 10 years, Seth Anandram Jaipuria School, Ghaziabad excelled in all parameters of performance which qualified it to become a highly progressive school. Seth Anandram Jaipuria School, Ghaziabad today has a strength of 4500 students and demand for admission is unabated. Working in highly competitive environment, Seth Anandram Jaipuria School, Ghaziabad strove hard to achieve excellence in academics, co-curricular activities, sports and the holistic development of its children. One of the major areas in which the School made a significant impact was in sensitizing the children about protection of environment which earned the school 'Paryavaran Mitra Award' from the Ministry of Environment and Forest, Govt. of India.

The school established a strong association with British Council after being assessed by them on certain strong indicators of performance. This helped the school in creating linkages with other international schools operating in UK and France, which In turn strongly influenced the teaching methodology with strong cross-cultural overtones.

The school has been making special endeavours in ensuring collective participation of all the stakeholders like parents, teachers, students, local community which is manifested by several signature events like Founder's Day, Grand Parents' Day, Sports Day etc. The philosophy behind this strategy is that the school would like to stay fully connected with everybody who holds a stake in the future of its students. Moving from strength to strength Seth Anandram Jaipuria Education Society is launching another K12 school in Lucknow starting in academic session 2016-17

In response to the growing need of the industry, Seth Anandram Jaipuria Education Society also decided to set up 3 management educational institutions in the city of Ghaziabad. They offer degrees in BBA, MBA & PGDM and have already an alumni base of 3000 members.

Having established their brand in the field of education, the next step was to expand footprints and share their experience of imparting quality education. The obvious and the most natural choice was to step into the world of Franchise. While the group continues to open its core schools, they are expanding more aggressively in the franchisee space. The first franchisee license under the name of The Jaipuria School was awarded to a school in Farrukhabad and ever since, they have signed up four more schools in Hamirpur, Unnao, Kanpur and Lucknow.

According to their spokesperson “Our relationship with the franchisees is based upon strong sense of mutual trust and identity of objectives and commitment to achieve excellence. The brand's emphasis upon heritage, value based education, innovation in education seeks to make every child unique. We have been advising our franchisee partner to create good infrastructure and such facilities that optimize the potential of the students”.

Besides the above mentioned institutions, the group has started a pre-primary school 'Little One' in 2013-14 at Kanpur.

The group operates two franchise schools in Farrukhabad and Hamirpur. “The Jaipuria School has given an insight into the running of a K-12 school. With their constant guidance and support we hope to emerge as the best in Farrukhabad,” says, Sushil Kushwaha, Franchisee, The Jaipuria School, Farrukhabad.

Another Franchisee, Vandana Singh, The Jaipuria School, Hamirpur believes, “The Jaipuria School has empowered us to be able to pursue our dreams. We have already achieved more than we expected.”

The quality of education in K-12 schools across India has been, and will continue to be a strong pillar of nation's growth and empowerment. The country needs very large number of schools to meet the demands of the growing population with strong aspiration for quality. Seth Anandram Jaipuria School with its experience and reputation in this area can provide an important platform for intending partners to join this enterprise to operate K-12 schools in different parts of the country. They would be very happy to invite people with commitment to education to come forward for participation.

What all is there in the franchise package.

Seth Anandram Jaipuria School recognizes the worth and importance of a thorough and comprehensive training and support system for franchisees' success. The management believes in extensive training and handholding programme for partners on business strategies for owning & operating a successful school. On step by step support for its franchisees, Shishir Jaipuria comments: “Continuous training & support on Jaipuria curriculum and its delivery is of utmost significance to us”. The brand also undertakes regular audit processes, academic and non-academic as well as annual appraisal of resources. The group firmly believes that to build a brand one needs to have an excellent and cost effective product with strong market position.

Educate India: Invest in Education

Shishir Jaipuria on why take up franchise route to start an education business

What is the objective behind choosing franchising route?

The objective behind choosing the franchising route was to share our experiences of imparting quality education across India.

What is your vision for the next 5 years?

The brand is presently educating children via Seth Anadram Jaipuria School in UP. Out of our 8 centers 5 are franchisee. We hope to see the brand grow Pan India specially in North from 8 to 30 schools in next 5 years. We have already forayed into the field of pre-primary education under the name Little One & hope to establish 25 more pre-primary schools in the next 5 years.

How do you see franchising contributing towards the growth of your business?

Our foray into the franchise space is primarily to contribute to the growth of education.

What it takes to build a successful franchise relationship?

Establishment of trust, willingness to adapt and adopt the culture and curriculum of the Group is a key component to the building of a successful franchise relationship. Compatibility  and shared goals also important in laying the foundation of a long relationship.

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