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Getting a franchisee on board is not a cakewalk. The relationship between a franchisor and a franchisee is not the same as an employer and employee relationship. What all a franchisor must keep in mind prior getting in a franchise relationship.
The reason why a company looks for a franchisee can be different and therefore the parameters on which they are evaluated also differ. Broadly, we can describe the companies which look for partners in following heads-
For me (and most of good companies), a franchisee is a very important cog of the wheel as it is he who is actually the front face of the company. The actual 'moment of truth' for the end consumer. Hence, the franchisee has to be an 'equal' partner and not a mere investor.
There are three classic qualities which I look into:-
Any budding entrepreneur needs to inculcate these habits and he should work on them to build on the business and do well.
IM Bangalore alumni, Kavindra heads Pepe Jeans India with the designation of CEO and MD. He was also the President and Co-founder of Zovi.com. In his career stints, he has also been the Commercial Director for United Colors Of Benetton and Vice President- Retail for Tommy Hilfiger.