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Mar, 04 2015

Ink a profitable business deal

Gone are the days, when re-filling of ink cartridges was not possible once they dried up. However, the trend underwent metamorphism and in the present day market scenario, remanufacturing of ink cartridges and toners is one of the greatest business opport

Around 1.3 billion ink cartridges are sold worldwide every year generating revenue of $130.1 billion. In India, 75 to 80 per cent of the market is still covered by OEMs (Original Equipment Manufacturer) and compatible cartridge manufacturers, remanufacturers and re-fillers comprise only 20 to 25 per cent of the market. Thus there lies a huge potential in this industry as with the increase in usage of printers in corporate business, the demand for cartridges also increases manifold.

Cartridge World is a brand of Australian origin. It started franchising in 1996. The global turnover of Cartridge World is pegged at $300 million in toner, and cartridge marketplace exceeds $80 billion in annual revenues. Cartridge World is better known as 'ink expert' in the international print products market. It is one of the fastest growing sectors in the B2B office supplies space. Re-feel began its operations in 2007. The USP of the brand is technical advancement, environmental safety and economic viability. Its stores guarantee a saving of up to 75 per cent on printing costs. Re-feel primarily provides refilling for inkjet and laser cartridges. It also offers re-manufactured cartridges, OEM cartridges, photo papers and office stamps. Cartridge Junction is another name that is into the remanufacturing of laser and ink cartridges. Cartridge Corner is also a new entrant in this industry.

Refilling benefits

Brands deliver high quality products and render quick and affable services to corporate sector. Re-feel is serving over 500 corporate houses across India. Some of its major clients are GE, Karvy and DCB Bank. “Banks and institutions remain our main sector and we look forward to serve them on national contract basis. Unique proposition that we offer to them is uniform pricing, uniform quality, dedicated KAP, centralised invoicing, detailed MIS and Green Certification,” says Alkesh Agarwal, Co Founder & CEO, Re-feel. Corporate profit has lead to a modest growth of this industry. Not only printers, but even small stationery items are an essential component of office supplies. Stationery Bazaar has corporate tie ups with banks, other financial institutions, manufacturers and service industries. Its USP is pan-India delivery to offices located across states, thus facilitating the ease of doing business with one vendor only for multiple offices. Cartridge World helps business entities to make substantial savings by offering better quality products at affordable rates. “We provide to our corporate customers competitive pricing and superior products, whilst developing the brand into a market leader,” says Sharat Kumar, CEO, India and South Asia, Catridge World.

Recurring expansion

Re-feel is looking forward to add 10 stores this year. Cartridge World intends to penetrate the Indian print products market with an expected growth of around 50 per cent Y-o-Y in revenue. “We wish to take our brand's presence to all major tier - II and III cities in India with a market share of over 10 per cent in the country. We are also keen on expanding our brand reach in the Indian subcontinent by targeting markets in Sri Lanka, Bangladesh, Nepal, Bhutan, Maldives and Afghanistan,” adds Kumar of Cartridge World.

Customised Profits

Economic growth and exposure to global trends has given a great impetus to corporate gifting industry. The estimated market for corporate gifts stands at Rs.12,000 crore. Presto Personalised Wonders, a brand owned by owned by Mohan Impressions Pvt. Ltd has corporate tie-ups with Café Cofee Day, Cognizant Technology Solution, DTDC, HDFC Bank, IDFC Mutual Fund, IIT Kharagpur, Pepsico India Ltd, Coal India Ltd, Bharti Airtel, Reliance Industries etc. Offbeat Apparels India Pvt. Ltd, another player in this segment has developed exclusive T-shirts for renowned brands across sectors. Presto Personalised Wonders has an aggressive expansion plan of touching 500 stores by the end of this decade. 90 per cent of the brand’s expansion plan will be through franchise route. “Unlike personal gifts, corporate gifts reflect the image of the company or business and therefore should be chosen carefully to balance the personal sentiments and professional behavior that sends the right kind of massages in the right manner,” says Anurag Poddar, Director, Mohan Impressions Pvt. Ltd.

=1.3 billion ink cartridges are sold worldwide every year

=In India, 75-80% of the market is still covered by OEMs (Original Equipment Manufacturer) and compatible cartridge manufacturers, re-manufacturers and re-fillers make 20-25%.

=Emerging industry

=Environmental friendly

=Helps in cutting down expenditure on OEM

=High market demand

=Profitable investment





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