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Apr, 02 2015

Meet 5 leading mompreneurs for running a fabulous business

Look around and you'll see many mompreneurs who proved that it is possible to become a nurturing caretaker of little one and a successful business tycoon. Although setting up one's own business is itself a daunting task at first, but one must give it a t

Entrepreneurship is no longer restricted to men only. Now, more and more mompreneurs are coming forth to inspire and empower women who aspire to set up their dream business ventures. Besides being a caretaker in a family, they are also regarded as primary breadwinners. To salute the women power and encourage mothers across the country, TFW aims to bring forth biz opportunities for mothers who want to make quick bucks by venturing into franchise business. In this special edition, we endeavour to provide best of opportunities for mompreneurs who wish to give wings to their entrepreneurial dreams. Be it a working mother, mother- to-be or a housewife, whosoever is seeking to start a business can choose proven platform of franchising for making high returns on investment. Franchising also helps mothers in achieving success as entrepreneurs.

Leading Mompreneurs

Get inspired from the popular Bollywood divas  Shilpa Shetty Kundra and Karishma Kapoor, who were born with a silver spoon but they also created their unique identity by initiating their entrepreneurial journey and became successful mompreneurs.  In the beauty and wellness industry, Shahnaz Husain, Chairperson and Managing Director, The Shahnaz Husain Group believes that franchising route has helped her to establish Ayurvedic beauty care and take the Indian herbal heritage to every corner of the globe. Dr Blossom Kochhar, Chairperson, Blossom Kochhar Group of Companies is considered a pioneer as she has been practicing and researching the science of 'Aromatherapy and Herbalisim' well over 25 years. This knowledge has led to the manufacture of her own range of aromatherapy based skincare and beauty products under the brand name 'Blossom Kochhar Aroma Magic.'  Chennai based Unisex Salon chain Naturals is acknowledged as the largest salon chain in India, which was started by Veena kumaravel and her husband CK Kumaravel in the year 2000. Their mission is to create 1,000 successful women entrepreneurs, 3,000 salons and 50,000 jobs by December 31, 2017.

The driving force behind VLCC is its Founder and Mentor  Vandana Luthra. IOSIS, is another brand in the spa and wellness industry which is the brainchild of Kiran Bawa and a bollywood actress Shilpa Shetty Kundra. Lately she entered the jewellery market by launching her brand  Satyug Gold, a firm which is co-promoted by her husband Raj Kundra.

In the education segment, Lina Ashar, Founder of Kangaroo Kids Education Ltd, chose to stay back in India and started the first Kangaroo Kids preschool in Bandra, Mumbai in the year 1993 with 25 students, that introduced a learner centric methodology and introduce innovative ways of learning by providing an integrated activity and theme based learning. In the specialty retail segment, Smriti Dalvi founded Florista, which is reckoned as the fastest growing professional flower retailer of the country is now present in Mumbai, Gurgaon, Allahabad, Bangalore, Mangalore, Pune, Nagpur, Ahmedabad and Vapi.  All of them have made a distinct choice and are now ruling the game of business. They have set examples for many women who had to quit their highly paid jobs and continue their family life. 

Another interesting franchise opportunity that offers best bet to mompreneurs is - Ireland based Jymka Fun Family fitness centers. The brand provides unique, instructor-lead, age specific fitness classes for the whole family.  Chaitali Sood who is Regional Franchise Owner of Jymka for Punjab area, informs: “We are looking for sub franchisees and prefer to partner with young moms/couples who are fitness enthusiasts, have passion for work and most importantly love for kids. We will further be opening five centres throughout Punjab by partnering with sub franchisees.”

Inspiring women to become entrepreneurs

A question that hovers over one's mind is about how to balance family and a professional life altogether. This certainly remains a key challenge for many mothers who look at fulfilling their dreams. Women are scouting for ways to make quick bucks by using their creativity, multi-tasking ability and strong business acumen. Talking about the business support they offer to mompreneurs, Lina Ashar of KKEL adds: “We (or KKEL) provide entrepreneurship opportunities to women in the country in the form of franchisee opportunities, and help them maximize the revenue and minimize the risk via multiple KKEL products (KITDR, Day care, Toddler programs, Preschool and even BHIS). Being our franchise partner offers an optimum work-life balance, be it the primary or a 'second innings' career for women. While the daily challenges can be on par with any other business.”

On encouraging mompreneurs, Neeta Lulla comments: “As a mother and an entrepreneur one is in a constant circus juggling from kids' routine and office work, walking a very tightrope of home work and issues and office work and its deliverables, a clever pre-organisational skills helps a great deal. A woman should not leave behind her ambition and aspirations because she is a mother, there will be difficult times to handle both efficiently but it is the same aspiration which is love for your work and kids that could work as your adrenaline. Who said being a woman was easy but momprenuers know must know how to thread this part successfully.”

On the other side, Smriti Dalvi of Florista, says: “Well, do not expect to have any peace, leisure time in the 1st year of the business. This is the exciting and most crucial year in learning the trade, setting up operations, acquiring customers, managing new team members, local marketing and most importantly understanding the franchisor's method of operating.  In short, you will be the decision maker and are responsible for all the troubleshooting needed while running the business. Absolutely full attention needed to be given to the business just like a newborn baby.” Lina adds: “Our biggest measures of success are mothers of children who attend our schools, and who return to us as franchisees, notable examples being in Hyderabad, Delhi, Kolkata and Mumbai. About 85-90 per cent of our franchisees are women, irrespective of their life-stage.” Whereas, Smriti Dalvi confirms that 10 per cent of its franchisees are housewives and rest 33 per cent are working mothers.

Biz opportunities

Looking at the plethora of business opportunities for women across varied sectors, now mothers are enthusiastic about starting their entrepreneurial ventures with minimal investment and raking in high returns in business.  Those who do not want to start a business independently can rely on franchising which is regarded as the flexible and proven business option for newcomers.  Also, there are many franchise options which also offer the opportunity to work from a comfort of one's home.  Besides that, one must do in depth research about the sector or industry where they look to invest. Obviously, it would not be a quick decision to hop on to franchise model so it's important that one must evaluate the pros and cons of getting into a business.

Why franchise business is attracting mompreneurs?

! Invest low and rake in best of profits

! Education, Fitness, Beauty, Costume Designing, Specialty Retail and Jewellery are hottest sectors to invest into

! Comfort of operating business from home or office

! Convenient working hours

! Training and funding related support is also offered


















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