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May, 05 2014

Affluent biz, extraordinary profits

The need to go bigger and better has turned the events, weddings and luxury travel industry into a super-sized one, with incredible returns. From planning the wedding of the crème de la crème across India to arranging luxury trips for the elite to holding

PWG’s Sushil Shamlal Wadhwa has planned thousands of lavish weddings, high-end events and luxury trips for the crème de la crème in over 65 countries delighting over half a million people. Sushil wears many hats as he is considered India's premier wedding extraordinator, luxury travelogist and eventologist, and is often credited with popularising the industry in the country. He started Platinum World Group in 2002, from a garage office with a capital of Rs 5 lakh and a core leadership team comprising of Birju Gariba and Malti Wadhwa. Since then the company has grown from strength to strength over the last 12 years.

Post PWG was born, there has been no looking back for Sushil as the concept reaped him rich rewards and appreciation. Platinum World Group is focused on providing highest quality solutions for MICE (Meetings, Incentives, Conferences and Events), high-end weddings and luxury holidays. The company is the finest and fastest growing MICE, events, weddings and luxury holiday management company. It is the first MICE, weddings and luxury holiday's agency in the world to be awarded the prestigious ISO 9001:2008 Certification. It has recently ventured into television and film production business under the banner ‘Platinum MovieWorks’. Platinum World Group has its global headquarters in Mumbai, India and a network of associates spread over 200+ destinations in 80+ countries across the world.

Pure Luxury @ Platinum

Platinum Incentives & Events (PIE)

The MICE industry was primarily an unorganized market, which is gradually changing into an organised structure. Increase in number of corporate and personal events, requiring professionals to manage them has led to a major demand for event organisers. Looking at the amplifying demand for the same Platinum Incentives and Events was launched. It is a one stop shop for all MICE needs. Whether your corporate goal is to train, reward or motivate your workforce, entertain or thank your business associates, the brand provides cutting-edge solutions to meet the needs of their clients in the ever-evolving environment of incentive/corporate hospitality programs. They offer expertise in fields like product launch/brand launch across various segments like automobile, fashion, luxury etc., Bollywood concerts, conferences, exhibition stall designs, fashion shows etc. The USP of the brand is that it is world's first full service MICE Agency to get the ISO 9001: 2008 certification. PIE has successfully executed thousands of events in over 80 countries.

Platinum World Weddings (PWW)

Destination Weddings and Anniversaries...

Weddings in India are reckoned as an opulent show and have turned the event into somewhat of a competition, especially the super rich category in India attempt to make the event more lavish because of the fierce competition.  With ample resources of India's wealthiest, this competition has reached to preposterous level. 

The Indian big fat wedding market is estimated at $ 38 billion. Each year, around 2,000 high-end weddings take place in India. Platinum World Weddings, part of the Platinum World Group organises a good percentage of these high-end 2000 weddings annually.

As per Sushil Shamlal Wadhwa, Founder and CMD, Platinum World Group, says: “For high net worth individuals in India, the budget varies from Rs one crore to Rs 10 crore, including the cost of events, travel, food etc..”

Platinum World Weddings organises multi-day extravaganzas that defy the Western imagination, complete with pyrotechnics, performances by gyrating Bollywood actors and international music stars, and thousands of invited guests.

 “Marriages are made in heaven, but the weddings have to be planned on earth!” When asked Sushil about the potential of wedding planner industry, he said: “Weddings by nature are very special and important occasions! A number of events and functions that require, hundreds of hours of planning and preparation. Platinum World Weddings can undertake turnkey weddings for literally any destination in this world. We encourage our patrons to take inspiration from dreams, movies, novels or far away lands. Every detail and desire is brought to life.” The brand has already done a lot of extravagant weddings. From tropical paradise weddings to imperial weddings to fairytale weddings to theme weddings, they have done it all.

Platinum Luxury Holidays (PLH)

Luxury Holidays & Special Interest Vacations

Recent trends indicate a shift in the perception of luxury holidays and vacations as an overall experience versus a mere holiday break. Destination hotels are the largest growth contributors to this sector followed by travel, tourism. Witnessing a booming opportunity, Platinum Luxury Holidays offers 'experiences beyond extraordinary' for the global Indian traveller. As per Birju Gariba, CEO & ED: “ We provide the luxury of hiring a private jet, private chopper, private island for your holiday to speeding away in a super car or experiencing the North Pole voyage. We customize each holiday providing our clients with extra-ordinary experiences worldwide. We provide our expertise in planning luxury honeymoons and luxury family vacations.”

Partner with Platinum World Group for profits

A few brands take the credit for making the event industry organized; Platinum World Group tops the list among them in India. The industry that Sushil popularised has exploded in the last ten years, rooted in the ever-growing fortunes of India's elite.

The Indian events and activation industry has grown at over 20 per cent during the last two years and is expected to grow to INR 4,375 crore by 2013-14. Platinum World Group has executed thousands of MICE projects, corporate events, weddings and luxury holidays in over 65 countries since its inception and in the process has delighted over half a million people. Co-incidentally PWG also celebrates its 12th Anniversary this year.

Platinum World Group has a special understanding of how the MICE, events, weddings and luxury holiday's business really works. Along with its associate network it provides immediate and direct access to the best available destinations across the globe.

Looking at the booming opportunity in this industry, The Platinum World Group is seeking partners across India and abroad to expanding rapidly. The brand is looking at creating a strong network of franchisees and business associates across major cities in India and worldwide.

A Platinum Biz Opportunity

Platinum World Group is a systems driven organization offering standardized and high quality services. The brand is growing at the rate of 35-40 per cent YOY. The company is seeking franchisees that have a well-developed network in their own city. The potential franchisee will have to offer all services to the clients from events to weddings to luxury holidays.

A franchisee will have to invest Rs 35-50 lakh to open Platinum World Group's franchise centre in a premium location in his city. The brand has another franchise model too for business associates. In this model they will empower talented individuals and ladies who can partner with them by paying a franchise fee of Rs 1.50 lakh. Business associates won't have to open any centers and will focus on generating leads and client servicing. Their income will be a 'Commission' based model with no upper limit on earnings. PWG franchise centers will have an office with a unique living room complete with a large TV and home theatre which will provide a cosy yet luxurious setting to make presentations to wedding and luxury holiday clients. This adds a personal touch to the entire experience making the clients feel at home!. The company is looking at opening ten centers by end of this year and will open 50 centers in next three years. The cities in the pipeline are Ahmedabad, Delhi, Chandigarh, Surat, Ludhiana, Kolkata, Ranchi, Nagpur, Raipur, Indore, Pune, Hyderabad, Chennai, Bangalore and Cochin.

Fostering franchisees for growth

Franchising is a win-win model, where mutual support is of utmost importance. Similarly, Platinum World Group will offer 360 degree training and support to its franchisee. A franchisee will be trained for two weeks at the Mumbai head office and two weeks at his own centre by the Platinum Team. An ongoing training programme will be held annually for updates. The brand will also offer marketing support to its franchisees by creating a national marketing campaign through print, digital and television mediums.


For franchise queries contact

Nitya: +91-9022997335

E: or

Hotline: 011-64000606

Tel: 011-40665555

Tollfree: 1800 102 2007


The luxury market is poised to expand three fold in next three years and the number of millionaires expected to multiply three times in another five years. Increase in spending is anticipated across India and beyond metros, with increasing brand awareness amongst the youth and purchasing power of the upper class in Tier II & III cities in India where luxury cars, bikes and exotic holidays and destination weddings are no strangers.


Franchise facts

Investment: Rs 35-50 lakh for Franchisees

Rs 1.5 lakh for business associates

ROI: 30% in fist year

Area: 800-1000 sq.ft  in premium locality

Expansion Plans: 10 centres by 2014 end

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