Vittal Bhandary and his wife Preeti started operations of their pre-school chain Little Elly way back in the year 2006 on the similar lines of Salmiya Play school that the husband wife duo launched in Kuwait before penetrating into the Indian market.
The school was opened keeping in view the Indian conditions. Now the brand has close to 100 centers across the nation and out of which 70 Little Elly centers are in Bangalore.
What really differentiates them from other players is their Early Learning Program (ELP) in collaboration with Glen Tree UK. It is a multimedia approach to introduce children to basic skills and concepts. They also have integrated combination of Montessori and exploratory methods with multi-age curriculum.
Opportunities for 2014
In this financial year, Little Elly is planning to open 50 more centers mainly in Southern metros and Pune. Indian Pre-school market is poised to grow at a tremendous pace as the market is under penetrated, especially in tier II and tier III cities. Higher disposable income with growing middle class population and the importance they attach to education are a few driving factors for growth. The total market size could be close $ 1 billion by the end of 2015. Five years down the line, this could become a multi-billion industry.
Vittal Bhandary, MD, Little Elly
“The business of education is a billion dollar industry.”