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Jan, 06 2014

Imitate business & its benefits

With the freedom to decide the investment limit for fetching optimum return, the imitation jewellery brand, Sparkling Stone offers great business opportunities to its franchisees. Let's find out the brand's journey so far and the expansion plans.

The concept of Sparkling Stone is to design and create jewellery brand that makes a statement and depicts one's personality. Incepted in 2011, Sparkling Stone started its journey with one goal in mind  'Empowering women'. Surging ahead of the path of success, the brand started a women's employment club to explore an entrepreneur within themselves. With low investment, club provides optimum returns, so that women be the power, they can reach out steep targets. It was then by maintaining consistency in quality, the chain became able to expand its footprints across India and later created a market image in diverse parts of Australia and Dubai.

Franchising at its best

Following the concept of B2B (Business to Business) model, Sparkling Stone started franchising in the year 2013. Their business reached a stage where they had to decide where to go next and how could they contribute to bring a new fashion statement in the market on a larger scale. We decided to take the route of franchising to grow business and achieve a dream of establishing it at higher level by incorporating business enthusiast people in our team.

The biggest challenge for the jewellery chain was to maintain the superior quality with competitive rates. However, the brand offers regular training to its franchisees on sales and market awareness by guiding them on the interior designing of the shop. Also mobile billing application is developed to enable mobility and convenience to the franchisees.

Expansion plans

The brand's current presence has simultaneously expanded in India within no time. Sparkling Stone maintains its unique selling preposition with some distinctive features like quality and style, excellent service, low investment and the concept of growing together that makes it a grand success.

DHARA JAIN, Director, Sparkling Stone

“The market of imitation jewellery in India is huge but customers are not able to get the products of the quality and style as per their demand. Our brand offers latest trend and of superior quality compared to what is available in the market otherwise along with the lucrative business avenues to the prospective franchisees. That is what made us a very big brand in India and in international market within a very short span of time.”

Franchise facts

  • Investment: Rs 2-5 lakh
  • Area: as required
  • RoI: 25-30%
  • Break even: 12-18 months
  • Targeted cities: Pan India
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