After winning accolades as the manufacturer and supplier of premium sofas, SPNS Furniture is now geared up to foray into franchise industry with élan. Planning out to make this step a success, Ashish Gujar, Director, SPNS discusses brand's roll out.
Established in 2002, SPNS furniture, is a manufacturer and supplier of Italian sofas. The focus of the brand is on the affluent customer who can spend minimum 30 thousand and onwards on sofa purchases. The brand has recently grown up as one of the leading manufacturer for full cushioned sofas with its infrastructure spread over an area of 15,000 sq. ft. It boasts of being well equipped with hi-tech machines, which ensures better productivity. They also have with them a team of furniture designers, who make sure to design the furniture.
SPNS, who is now venturing into pan-India market via the franchise route will offer customised, ready-to-finish furniture that's hand made and affordable. The brand’s USP includes customisation and quality product.
Fantastic market for furnishing
The market for home furnishings is quite competitive, which is increased due to the living standards of customers and their immensely disposable incomes.
According to Ashish Gujar, Director, SPNS: “Income demographic has grown tremendously grown over the past five to seven years but has not been responded to the area furniture stores. Targeting customers with modest incomes is good business by 2020 India should raise their standards since there is lot to do when we think globally.”
Currently, SPNS is operational via company owned stores in Pune and other few cities of Maharashtra, Gujrat and Karnataka and is mulling to strenthen its brand's presence Pan-India via franchising route soon.
Brand’s vision
The brand believes in offering customized, ready-to-finish furniture that's hand made and surprisingly affordable. SPNS understands that ‘corporate governance is holding the balance between economic and social goals and between individual and communal goals. It also aims at aligning with the interests of individuals, corporations and society to strengthen the economics and discourage fraud and mismanagement.
Franchise facts
Ashish Gujar, Director, SPNS
“Income demographic has grown tremendously grown over the past five to seven years but has not been responded to the area furniture stores. Targeting customers with modest incomes is good business by 2020 India should raise their standards since there is lot to do when we think globally.”
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