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Jan, 06 2014

A slice of opportunity

New York Pizza & Fried Chicken (NYPFC) is a well-known name in the Food and Beverage sector. With the belief “Our Franchisee Success Is Our Success”, the brand offering food items like starters, pizzas, burgers and sea-food has plans to open more franchis

Using fresh ingredients in its products, the brand is currently catering to 13 Indian states with over 60 outlets, including company-owned and franchisee-owned, with some equipped with party halls.

The brand’s outlets are all over India, running under various business models, viz. American Pizzaz (Kiosk format 300 SFT); American Fried Chicken (Semi-Seating Outlet with 600 SFT); NYPFC (Fine dine-in seating with 1200 SFT). There is a business format module available for all sizes. The store setup costs and operational costs are much lower than NYPFC's counterparts in the industry. The chain’s franchise partners enjoy great returns and true value for their investment. An investor looking at associating with the brand is provided onsite assistance and guidance on how to run the store.

The firm strongly believes in principles of offering great food, best service, pleasant ambience and value for money. The brand’s own Marinade formula ensures the signature taste of NYPFC. Besides fried chicken, traditional food is also offered by NYPFC to its consumers.

Future plans:

Their USP is ‘No royalty, marketing and advertisement fee’, powerful brand association spread pan India and low setup and operational cost with high returns. Opening its first international outlet in Tanzania, Africa this Christmas, the brand has plans to launch additional outlets in Australia within coming few months. Besides international plans, the brand is keen to strengthen its presence pan-India.

Sudhakar C, Director, NYPFC Foods Pvt. Ltd.

NYPFC is a franchisee-friendly organization with No Royalty, Marketing & Advertisement Fee. All that the franchisees have to pay to NYPFC is a fixed monthly franchise fee, which may be the least in the industry. We strongly believe our “Passion for Food” and “Low Setup & Operating Costs” is helping the brand in scaling new heights.

Franchise fact:

Investment: Rs 25 lakh

Area: 1200-1500 sq ft

RoI: 18-24 months

 

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