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Customising gifts as per one's choices is now turning out to be the next big trend in the Indian gifting industry.
Riding high on the trend of personalised gifts, Anil K Jhawar, Director, Presto Personalised Wonders, speaks to Amanpreet Kaur about his plans to take the store count to 500 by 2018.
What motivated you to start a business in the personalised gifting sector?
When Presto commenced its journey in 2006, there were hardly any players in the personalised gifting space. The situation has not changed since and we endeavour to help our customers with this celebration of identity in everything that we offer. From a single store in 2006, Presto today boasts of having a network of 130+ stores. We owe most of this growth to our franchise partners who have invested in our concept and many of whom today own multiple stores. Our creative team keeps coming out with new personalised products all the time to keep boredom out of the product range.
Would you like to introduce new segments in your business?
We have recently launched 3D crystals wherein personalisation of the highest order can be performed. This product allows you to engrave a person's 3D portrait inside the crystal, virtually locking them in forever. Presto is already working on new technologies so that we make personalisation most relevant in corporate and personal gifting space.
What kind of training and related business support do you offer?
We have a robust and dedicated team that offers all kinds of support to the franchisees ranging from technical, sales and maintenance. We do a total handholding from concept to commissioning.
What are your expansion plans?
With 130+ stores in our brand's portfolio, we are now looking forward to give additional franchise licences till it reaches the store count reaches to 500 in India. This will be besides our growth plans in other Asian markets where we have parallel programme. Having established itself in East and South India; Presto will largely be focussing on North and West India for the next three years.
Where do you see your brand's growth in the years to come?
Presto endeavors to reach 500 stores by the end of 2018 and also position its e-com website as the leading personalised gifts portal in the world.
Existing stores: 130+
Investment: Rs 10-15 lakh
Area: 40-400 sq ft
Break-even: 6 months
Profit margin: 50%