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Dec, 03 2014

Flourishing flower & gifting business

To commemorate the top 50 retailers across sectors that have left no stone unturned to make it to the zenith of achievements. Here we bring to you the best brands who have defeated other small and new players in the respective industry with their skills,

"Your talent is God's gift to you. What you do with it is your gift back to God,” Leo Buscaglia defines the gift as priceless thing and have connected the joy of gifting with God. Customised gifting and floral retailing are probably the most rewarding business sector in the retail industry that have emerged prolifically in the recent past.

Today, corporate and personalised gift industry is booming by leaps and bounds and is offering an ideal gifting solution during the festive season. Tailor-made souvenirs, expressive greeting cards, personalised mugs and other utility items or fresh flowers, all of these make perfect present on the special occasions. With franchising as an enticing option, entrepreneurs are vividly investing on their benefits for higher returns.

The gifting solution sector is valued at $30 billion a year and has a long road ahead to go as several organised players have joined in the arena via the franchise route. The trend of corporate and personalised gifting has witnessed a rise in the last few years and according to industry, the market for corporate gifts is pegged to reach Rs.12,000 crore ($2.5 billion). With the Indian floriculture industry, growing at a compound annual growth rate (CAGR) of 25 per cent over the past decade, $230 million business has blossomed. Flower retailing has now come to a full bloom creating demand for variety of flowers.

Following are the leaders of the gifting industry, bookstore and flower retail.

Ferns N Petals

Started with a single store in 1994 in Delhi, Ferns N Petals, the giant in the floral retailing has grown aggressively in a very short span of time. The brand today boasts of 185 outlets in 74 cities nationwide and delivers across 156 countries worldwide. The chain is also offering lucrative business opportunities to entrepreneurs both offline and online while it is consciously foraying into small towns to mark its presence. It has become a one stop solution for everybody's floral needs, not only in India but across the globe.

“We have a detailed training programme for all our franchisees wherein all the intricacies of running a flower business are taught to them. Apart from this, we also provide trained and skilled manpower to our franchisees that help them in day to day operations. We also help them by transferring business generated through our website,” says Anil Sharma, VP - Retail and Franchise, Ferns N Petals.

Franchise facts

Investment: About Rs 8-10 lakh                                                                

Area: 250-300 sq.ft                                                        

RoI: 12-15 months                                                 

Expected break even time: 3 to 6 months  

Existing stores: 185


Since its launch in 1979, Archies has had such a deep impact that the business itself has gathered a new nomenclature  it's now called the social expressions industry. Archies, started franchising in 1989, when the company was extremely small, franchising was the only route available to popularise the concept of greeting and gifting stores and our brand name. “When we began greeting and gifting stores were not the way we see them today, they just didn't exist. Archies has achieved a remarkable feat of having maintained market leadership from past years. Archies now has grown from a cards-only company to a complete social expressions company.  Archies has an enormous range which has established exemplary mastery over its large network of distributors, retailers and franchisees,” says Anil Moolchandani, Chairman and MD, Archies.

Franchise facts

Investment: Rs 12 to 15 lakh 

Area: 300 sq ft

RoI: 24%

Breakeven: 2 years

Franchise stores: 250+

Company-owned: 240+

Crossword Bookstores

Crossword Bookstores Ltd. is a wholly owned subsidiary company of Shopper's Stop Ltd., a department store chain with 96 stores, across 30 cities in India. Since its inception in October 1992, Crossword aims to be a point of cultural and social interaction where authors and poets hold court, where children are regaled, where people gravitate to be informed, to be entertained, even enlightened. Crossword envisions building community centers for readers across the country and launched the Crossword Book Award in 1998 to recognise and reward the best of Indian writing across fiction, non-fiction, children's, translation and popular. The brand is currently operational via 89 stores across the country and is expanding to tier- II and III cities.

Franchise facts

Investment: Rs. 2500-3000 / sq.ft 

Area: 1.82 lakh sq ft

RoI: 20-35%

Existing stores: 89




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