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Dec, 03 2014

Bridging the road to growth & opportunities

Franchise India and Confederation of Indian Industry together organised the 'Delhi Franchise Summit' with the theme 'Leadership & Growth' in New Delhi on 21st November 2014. Read on to know more about the business affair that opened gateways of growth for

This exclusive convention was designed for CEOs, Presidents, CXO's and Business Development and  Franchise Leaders to have strategic high  level growth dialogues for their business and brand growth. The content raised the bar on ideas for development, building a distribution set-up or franchising the business. Through engaging discussions and facilitated roundtables, executive leaders discussed challenges and shared best practices that drilled deep on culture, franchise growth, unit economics for franchisees and franchisor, new areas of growth and risk management.

Franchising: A fair deal

Some of the vital topics which were discussed apart from the business growth were the economics of franchising, changing dynamics of entering the new market, what it takes to build a world-class brand, taking a brand to the international market, building a successful team, growth funding -an in-depth take on debt, equity and M&A and franchising in e-commerce.

The experts shared their views on the different models in franchising. The delegates were informed regarding the share and performance of each model in detail. The four models of franchising discussed were: Franchise Owned -Franchise Operated model (FOFO) which forms 60% of share, Franchise Owned -Company Operated model (FOCO) forming 20% share, Company Owned -Franchise Operated model (COFO) forming 15% , Company Owned -Franchise Operated (COFO) making another 15% and Company Owned -Company Operated model (COCO) with 5% share.

Gaurav Marya , Chairman, Franchise India discussed about trends and business model formats of franchising, lucrative sectors to look into, market opportunity assessment for upcoming franchisors, raising capital, feasibility assessment & due diligence process for business partner acquisition.

Industry leaders like Arjun Wallia (Chairman- CII Delhi State Council), Nagendra Palle (CEO-Mahindra First Choice Wheels Ltd.), Anupam Bansal (MD-Liberty), Pradeep Pillai (CEO- Zee Learn) and. Kashiff Khan also gave some deep insights about the same and shared unique and innovative ideas about growth of businesses with ethical means. Many other personalities also spoke about the same and explained that how growth in business can be effectively consistent. The event focussed on why franchising is the best route to replicate success and how to evaluate the economics of a franchisee and hence mitigate risks.

Bright business opportunities

Franchising business in India is growing exponentially and is expected to witness CAGR of 30 percent over the next five years. According to FAI-KPMG franchising report', the franchising industry is expected to quadruple between 2012 and 2017. This is also expected to create job opportunities (including both direct and indirect) for an additional 11 million people by 2017.

Gaurav Marya, also added, “Franchising provides an ambitious business aspirant with the benefit of the skills, knowledge and best practices in management, from people who have run a successful business over many years. At the same time franchising offers successful business enterprises with a fast-track route to growth that bypasses the obstacles of finance and human resources.”

Franchising industry is expected to quadruple between 2012 and 2017. This is also expected to create job opportunities (including both direct and indirect) for an additional 11 million people by 2017.



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