Aiming to set a benchmark in imparting education and to keep alive the noble art of imparting knowledge, to inspire students to keep learning for life, Genius Kids is now on aggressive expansion spree across India.
Genius Kids is an initiative from the VSS Educational Services Private Limited to disseminate knowledge through classroom teaching methods. It aims to become an education provider and knowledge enabler via pre-primary education, and to start with, it has launched a chain of pre-schools under the name - Genius Kids.
Benefits of franchising
Though Genius Kids established its first own unit in 2008. It took five years of extensive research and thorough analysis by Genius Kids experts to analyse the structure of Indian education system, the scope of pre-school business, market overview of early childcare education business, nature of industry: fragmented and regional, trend and supply chain arrangement in pre-schooling business, current vs future of system in education etc. The pre school chain found that the primary education segment market has huge scope to grow and thus conceived the idea of expansion via franchise mode in 2013. The brand received very high responses by receiving huge enquiries pan-India and even International for setting up Genius Kids unit and master franchisees. Genius Kids is now working on the same. Currently, the brand is operational via four company owned outlets but expects to establish 30+ centres in India by end of 2014.
Talking about the training and support for the franchisees, Genius Kids will provide initial training to open the outlet along with on- going training to enhance operating efficiencies and effectiveness. Not only this, the franchisees of Genius Kids will be provided marketing materials for promotion schedule and a network of franchise peers to consult with, and a staff of experience professionals for on-going support and counsel.
Lessons to succeed
Genius Kids has focused on the development of unique curriculum for students across age groups and school boards. It has been able to leverage the strong experience in the education sector which is now becoming internationally recognised. The brand believes that the growth in primary education has been largely using the franchise route with low upfront investment by franchisees.
VIKASH KUMAR SINGH, Founder-Director, Genius Kids
“Citing the burgeoning market size of the pre- school industry, we forayed via the franchise route as it doesn't only help to keep researching and developing ways of pedagogy, but create a room for lucrative business opportunity for investors and edupreneurs in this field.”
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