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Apr, 01 2014

From e-learning to e-earning

Being a part of the wired world, you can't escape the world-wide-web! So strong is its grip and so wide is its reach that it has penetrated just about every space available. It has brought the world closer, providing more exposure to its users, making the

We’re living in a fast-paced and a highly competitive world. In a scenario where cut-throat competition has become a norm; everyone is looking for that little push, some extra help, a little nudge to help them climb the success ladder faster. This is true not only for professional journeys and office promotions; even academic journeys of school-going children these days have become a sort of a battle that the kids and their parents need to fight every day.

When simple, (approx.) 7 hour of schooling doesn't seem sufficient to garner good results or reach one's desired destination; children turn to coaching classes of various kinds to do the bidding. In this field of supplementary education, the latest trend to hit the market is that of e-learning or online dissemination of education. 

The trend is spreading like wild fire. It has caught the attention of one and all because of the advantages it offers and is expected to grow from strength to strength in the coming years.

A big yes to e-way

Wide reach

“It is a very effective way to reach out to maximum number of people. The scalability quotient of this medium is very high, reaching far and wide”, asserts Saurabh Bhardwaj, Director, Operations and Support, SmartSchool Education Pvt. Ltd.

Quality education

“E- Learning has revolutionised the education sector. It allows us to offer standardized quality teaching with accessibility from anywhere. The convenience of being able to access quality content any time of the day, unlike the coaching class rooms which have fixed timings gives this medium a big edge”, opines Aakash Chaudhry, Director, Aakash Educational Services Ltd

Personalised attention to students

“Personalised attention can be provided to all students via e-learning. In a conventional set up, this is only possible only when a tutor is highly skilled and offers one-to-one tutorials to a student. But since most of the tuitions have a classroom-based setup, such attention becomes very difficult. E-learning does away with this disadvantage”, cites Suman Saha, Head, Franchisee Operations, Meritnation.

Affordable education

Further talking about the advantages of E  Learning, Suman Saha says, “It helps people living in smaller towns and cities get the best possible learning aids from across the world, at affordable prices. This helps create a level-playing field. Students with various levels of intellectual capabilities can glean the best out of learning process at their own pace, without getting a feeling of being left out.”

No physical space required

“E-Learning does not require physical space to do business. Considering the ever escalating rentals, this is a huge advantage”, points out Saurabh Bhardwaj of SmartSchool Education Pvt. Ltd.

Anytime education

“The flexibility provided by online learning solutions is well suited to the needs of students in today's times, who already have too many tasks to be done in a limited time”, says Suman Saha of Meritnation.

As India is awakening to the need and requirement of e-learning, more and more brands are foraying into it. At a time when e-revolution has taken the retail market by storm and changed the entire shopping landscape of the country, there are signs that education will also witness a huge change in the times to come. This is the right time to venture into online supplementary education, as the momentum is high and there are early-bird benefits to be availed.

Franchise opportunities

An opportunity to enter this field comes from Aakash Educational Services Ltd, incepted in 1988. With a network of more than 100 centres (out of which 36 are franchisee run), Aakash is spread across 21 states through the country. The chain is known for providing professional coaching in medical and engineering entrance exams in India.

Apart from providing quality classroom coaching, the brand is keeping pace with the changing times and has introduced Aakash i-Tutor: virtual classroom centres (VCC), e-learning solutions and distance learning programs. The brand started franchising in 1988 and has a robust audit and compliance system in place to guide its franchisees.

Another opportunity presents itself in the form of Meritnation.com, an online education portal that provides interactive study material for students of classes 1st to 12th. Complete with multimedia tutorials, interactive exercises and expert help, the brand endeavours to make school easy for students. Meritnation boasts of over 64 lakh subscribers from all over India and abroad including the UAE. With the success of its first learning centre in Gurgaon, the brand is opening up four more company-owned centres in Jaipur. Its franchise model is in the pipeline and shall be market ready in coming 6-8 months.

With over 600 schools a part of its network in India and abroad and more than 1 lakh students using its products; SmartSchool Education Pvt. Ltd is carving a niche for itself in the e-learning domain. One of the few CBSE approved e-Learning content providers, SmartSchool Education Pvt. Ltd started out 6 years ago.

“We offer complete K-12 course in 3D/2D animation format along with quizzes to practice. Our business provides both offline and online delivery,” says Saurabh Bhardwaj, Director, Operations and Support, SmartSchool Education Pvt. Ltd.

The brand started franchising just two years back and has been able to garner a support base of 150 distributors since then! To sum it up all, the future of e-learning industry is a bright one. With the launch of 4G, the internet revolution will be at its peak and the industry is bound to benefit from it. However, issues of internet penetration and broadband connectivity through the country need to be addressed.

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