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Founded in the Silicon Valley, California in 2005, Safari Kid now has 26 centers across the world and started franchising in 2011. Safari Kid customises its curriculum to suit the individual needs of each child. Let's know more about the brand that holds
Safari Kid is well known to be a place of excellence where each child can achieve full potential of his/her social, emotional, creative, physical, intellectual and spiritual development. Safari Kid is a loving and caring place where teachers, parents and children come together to develop better understanding of their diverse world and educate children to be future ambassadors in their chosen field of excellence. Safari Kid offers opportunities in both FOFO and FOCO model. The brand looks forward to add another 70-75 centers in five years, mostly through franchise route. Safari Kid launched its first center in India in Bandra, Mumbai in June 2013. Since then, the brand has managed to sign more than ten single unit franchisees and a couple of territory franchisees too.
Benefits of franchising
= Multi National preschool chain
= Niche brand
= World class teaching principles
= Internationally trained staff
Lessons to succeed
Safari Kid is a brand that boasts of teaching every chid via its unique proprietary methods. The USP of the brand is its brain train method and high five system of exploration. It is the only global preschool available with presence in six countries.
There are many challenges in this Industry too. Jitendra Karsan, CEO, Safari Kid, India says: “Apart from franchising industry being unorganised, changing mindset of the partners / prospective partners is the biggest challenge. Most budding entrepreneurs and investors look at education solely as lucrative business but forget the essence of education sector, that is, to make a difference to each and every child. Quality control is also a challenge in any franchise based business. Safari Kid has a defined mechanism to control quality at each and every center and most of the prospective partners find it astonishing that we are able to replicate the same learning environment across all our centers crossing all barriers of host location culture.”
JITENDRA KARSAN, CEO, Safari Kid India
“Indian parents value education the most, Safari Kid will give them a preschool program that is not only world class, but is backed by latest research in child development, with sound pedagogical found-ations and has a proven learning methodology."
Investment: Rs 15 lakh
Area: 3000+ sqft
Break-even: 18 months
Location: Metros, Mini Metros