The Body Shop India has experienced strong growth since its launch in the country in 2006. The brand is winning hearts of millions of customers across the globe.
Varun Sharma, General Manager, The Body Shop India has vast plans for the brand in the years to come. He spoke to TFW’s Ekta Verma about the brand and the prospects it offers in India.
Tell us about your brand
The Body Shop is a high quality skin and body care retailer. We are one of the most recognisable brands in the world and have an established reputation as a socially and environmentally responsible company. Famous for creating a niche market sector for naturally inspired products, The Body Shop introduced a generation of consumers to the benefits of a wide range of best sellers from vitamin E moisture cream, moisture white shiso whitening serum to the tea tree oil range and our world-famous body butters. The Body Shop does millions of customer transactions through stores worldwide and customers sample the current range of over 1200 products, including inspiring accessories and gifts and our fabulous make-up range. We never test on animals, and all our products are 100 per cent vegetarian.
Via which model do you operate in India?
Quest Retail Pvt. Ltd is the master franchisee for the The Body Shop in India. The company is a leading specialty retailer since last one decade in India and offers best of the international retail concepts to the Indian consumers.
According to you, what factors are driving the beauty retail industry?
High Density of young shoppers in the country: India has a large and aspirational middle-class of 75 million households. Middle-class consumers want products which are value-driven. Young Indians have access to more money than before.
India is the most attractive retail destination: India's twin growth engines of economic growth and demographic profile set it apart from other nations and present a compelling business case for global retailers looking to enter the market.
Prioritising grooming among men and women and increased awareness about International brands: Indian consumer; be it man or woman both aspire to look better groomed. The increased consumption of beauty products has led to the Indian men's grooming market's rapid growth of more than 34 per cent.
Loyalty towards brand and products: consumer loyalty toward particular brand and products also contribute to the growth of beauty retail.
With so many international brands coming in, is India a potential market for your business?
Yes definitely. The Body shop opened its first store in 2006 and within a span of seven years; we have reached a milestone of 110 stores across 37 cities which illustrates the tremendous growth opportunity India holds.
Which cities are you tapping for expansion?
Further, we plan to expand in tier III and IV towns like Patna, Shillong, Vizag, etc