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Jun, 15 2013

POOL RESOURCES, BOOST REVENUE

Relaxing in swimming pools during the sweltering heat of summer months is what everyone desires for. But do you know that installing swimming pools, underwater lights and tank cleaning could also fetch you a great business opportunity in the franchising i

OWNING a business is what everyone desires as it provides a sense of self- satisfaction, financial security and a lot of opportunities to explore in various segments. But the mind is clouded with worries such as what kind of business does one decide to opt? What would be the investment required vis-à-vis profit?  How would one compete with the existing established brands in the market?

Talking about the unique concepts of business via the franchise route, installation of swimming pools, fountains and other water solutions attracts new and aspiring entrepreneurs as it is a niche concept in franchising.

Market overview

Though the industry of swimming pool retail and services is quite nascent in India, with the changing lifestyle, people have even started opting for installation of mini swimming pools for domestic purpose, apart from commercial gains.

As per the industry experts, swimming pool services and fountain installation is estimated to be more than Rs 1000 crore, attaining a growth rate of 25 per cent approximately in the next few years. This industry has more potential compared to retail with minimum risks as long as one is committed to delivering quality service to the customers.

Opportunities in store

SmartPools, a Bangalore-based luxury swim spas, products and solutions company, marks its presence pan-India. With over 10 years of trust and lasting value, the brand provides not only solid quality and security but also brings value and commitment to the customers the world over. This award winning range of intelligent swimming solutions has been internationally acclaimed for their innovative design, aesthetics and functionality. “We provide space savvy, affordable luxury swimming pools built up in the comfort and privacy of your own home,” says Rehan Khan, Director, SmartPools International Pvt Ltd.

Rehan asserts that an entrepreneur venturing into this new industry would be at ease of business, low capital requirement, sales and profitability and finally, sustaining the business for life. “Needless to say that SamrtPools conforms to all this and more while the brand has gone global with channel partners across the world. With phenomenal brand support which comes from SmartPools International, it is an easy business to set up, operate and grow with guaranteed returns,” he adds.

Why franchising?

Innovation is the key. Today, when the industry is filled with various retail products and concepts, off-beat franchise models are more likely to click than the normal ones. Franchising is the best way to expand and grow in a service-based industry as it gives opportunity to share expertise and revenue via local networking.

Color Design India, a ravishing illumination and aqua solutions company follows a dealer distributor business model since its inception in 2006. The prominently manufactures and purveys varied spectrum of fountains, under water lighting products and advance level programmable musical fountains.

The brand  designs, develops and installs  stature products with conformance to the client's specifications. The brand also boasts of having a significant presence in the domestic market and is committed to establish a mark in the international markets as well.

Challenges & roll out

The biggest challenge faced in the franchise development in this industry is related to manpower. Most of the franchisees face problems of recruiting people for the swimming pool services. However, all the players in this industry offer regular training and support to their franchisees as and when required. While SmartPools, which is operational via more than 42 franchise stores in the country, is also planning to expand pan-India in future.

Apart from these brands, Crystal Swimming Pools (India) Pvt Ltd and Megavent are other players in the swimming pool service industry that are vying for expanding in the Indian market via franchising.

FAST CLEAN CLEAR BUSINESS GAINS ON OFFER

WATER tanks, which act as an umbrella to your drinking water, might be a breeding ground of diseases if not cleaned. As soon as this thought struck Manoj Agarwal, CEO, Fast Clean, ventured into it in 2006 with a long-term vision. The brand started offering services in mechanised cleaning and disinfection of water storage tanks of homes, offices, apartments, hotels, hospitals, government and private buildings, malls and corporations.

Training & support

The brand provides support to its franchisees right from the beginning. Fast Clean has an innovative and focused training module for the marketing staff and franchisee. The brand also helps in sourcing of equipment and chemicals, and offers 24x7 online support to its franchisees throughout the franchise term. Assistance in pre-marketing activities, pre- and post-launch activities to generate business are also provided to them.

Initial hiccups

The biggest challenge the brand faces is regarding catering to the needs of each and every home, office, industry, and other units.

Franchise facts:

  • Investment: Rs 6 lakh
  • Area: 200 sq ft
  • Break-even: One month
  • ROI: More than 100%
  • No. Franchisees: 25 plus
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