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Jan, 04 2013

LUCRATIVE PATH TO HAIR-RAISING PROBLEMS

Good looks undoubtedly create an impact. Beautiful and healthy hair contributes a lot to beautify appearances. Acknowledging this increasing demand for good looking hair among people across the globe, is DHI Global Medical Group from Europe which is leadi

HERE is an increasing consciousness among men and women to look good, of which hair is an integral part.  Good looking hair ranks very high in priority, as compared to other beauty attributes like complexion, height etc.  Consumer research indicates that most people with hair loss suffer from low self-esteem and confidence, in their everyday life and even in their careers.  In this competitive world where looks matter so much, people are not ready to compromise on how their hair looks. This has provided a big boost to the hair restoration industry, world over, a procedure that not only helps in getting back lost hair and self-confidence but also infuses a new life into a person.

Hair restoration techniques have evolved tremendously over the last few years and DHI Global Medical Group from Europe is at the forefront of this revolution.

DHI’s Concept & Its Foundation

Europe based DHI Global Medical Group, founded 42 years ago, is dedicated solely to the research, diagnosis and treatment of hair and scalp disorders.

Over the years, hair extraction methods have evolved from strip method to FUE etc.  But there are still no protocols for the science of complete hair restoration.   DHI is the only company in the world that has developed strict written protocols for every stage of hair restoration using specially developed instruments.  DHI's “Total Care System” combines research, diagnosis, treatment and results evaluation to address the needs of each client through unique, custom-designed protocols, ensuring perfect results every time, combining the science and art of hair restoration.  DHI is the only hair restoration system which has been awarded the UK CQC and ISO accreditations.

The company operates on following 3 pillars:

Education: DHI has set up a “DHI Online Training Academy” to train and provide certification courses for Specialists and Consultants worldwide. It ensures standardisation of DHI operations across the globe. The academy conducts a refresher course every year. DHI course has been presented and taught in Universities of Athens, Lyon, France and Rome.

Innovation: DHI is at the forefront of innovation in this field with over 20 projects which include stem cell, PRP, hair cloning etc, in various stages of clinical research.

Transparency  Amongst several programs, DHI is the only company in the world to have introduced a “Patient Education and Participation Program”, empowering the clients to monitor the quality of their own sessions.

DHI System is available in more than 30 clinics worldwide across UK, Greece, France, UAE, Switzerland, Ireland, Slovakia, Saudi Arabia, Cyprus, Germany, Turkey, Serbia, Netherlands, Bulgaria, Montenegro, Kuwait and Channel Island, Hong Kong and of course India.

DHI India

DHI was launched in India by its exclusive Master Franchisee  SilverMaple Healthcare Services Pvt Ltd.

According to the figures available, the opportunity in the hair restoration industry is secular with an estimated market potential of Rs 30,000 crores!  However, this industry has been dominated by individual doctors who perform these procedures using outdated technologies and without standard protocols.  DHI is the first to bring world standards in hair restoration to India.

From 2 clinics in the beginning of 2011 to 14 clinics spread across all major cities in India.  DHI has grown by leaps and bounds to emerge as the number one player in this category, by far.  Every month 2,000 clients reach out to DHI for their hair related problems.

The company plans to grow to 40 clinics in the next 2 years.  The Company's ambition is to be able to reach out to more than 200mn Indian males who are suffering from some kind of hair loss and improve their lives by offering credible solutions.

Several film stars, celebrities and business magnates in India have used DHI to restore their hair but their identity cannot be disclosed due to Company's strict confidentiality policies, unless they specifically agree to do so.

DHI's Franchise Model

DHI's franchise model divided the responsibilities and revenue share as follows.  Franchisee is essentially responsible for sales management in the local market while DHI is responsible for performing the sessions and providing management support.  The franchise model is built on the following pillars:

  • A robust business opportunity with a win-win formula generating high returns for the franchisees.
  • Strong Global brand that stands for transparency and delivering on its promise. 
  • Access to the most advanced global technology and systems, which ensure delivery of quality service to clients.
  • Very high focus on training in every aspect of the business.
  • Start-up manual which helps the franchisee to get started, defining each and every detail of infrastructure, layout, interior design, equipment, launch activity, etc.
  • Access to top quality management team to support the business in all aspects including marketing, sales, operations, database management, centralised call centre, national toll free number etc.
  • A strong system of lead generation and management.

Why franchising?

The company launched its first franchise centre in early 2011 and today half of its clinics in India are operated and owned by franchisees.

Mr Ajay Bansal, CEO and architect of this franchising strategy said “The best thing about franchising is that it combines company's systems with franchisee's local expertise to deliver faster growth and value creation.  We were very clear that our model should be based on principles of partnership, honesty, fairness and entrepreneurship.  We spent some time in developing a fair and mutually beneficial franchise proposition and finally came up with this unique win-win model.  Today, we are proud to have several large and satisfied franchisees with us who are constantly looking to expand their relationships with us.  We are in fact taking our learnings and franchise expertise to expand the DHI business globally also”.

Expectations from aspiring franchisees

The company expects the aspiring franchisee to have an established setup, local business alignment, data of suitable clients, continuous involvement to meet the brand's objectives.  Above all, the company looks for people who are driven by a commitment to 'Quality' and 'Success' in everything they do. 

Franchise facts:

  • Break-even: 3-4 months
  • Earning potential for a franchisee: Rs 8 lakh - 1 crore, depending on territory
  • Area required: 1000-1,300 sq ft

Franchisee Testimonials

“As a doctor, treating for hair loss and hair restoration, I have been on the constant look for a permanent solution for male androgenetial alopecia, where follicular destruction happens, the only solution available for this is transplants and I always prefer treatment options with no or less side effects or scars and DHI hair Transplants takes care of this. Over the last 10 months I have been happy associated with DHI and our results have proven that DHI is the best.”

DR. REJI NICOLAS, Chief Consultant and MD Nicholson Homeopathy and Chief Consultant Atlas Star Medical Centre Dubai & Muscat  (DHI Kochi)

I am very happy to be associated with DHI, the world leaders in hair transplantation technology. We were searching for a good hair transplantation partner for almost two years and finally our search ended with DHI. The technology is really superior and matchless. DHI as an organization is highly professional and I sincerely wish that our relationship continues forever.” E. CAROLIN PRABA, Chairman, Vcare Group (DHI Chennai and Hyderabad)

Why should you opt for DHI franchise?

  • Excellent industry with huge growth potential
  • Opportunity to partner with the world's largest hair restoration company
  • 42 years of global pedigree
  • Low investment and high returns
  • Branded post-care treatment products 
  • No unforeseen costs
  • Site selection assistance
  • Extensive training in DHI. Total Care System, CRM software
  • Access to continuous research & development updates at DHI Academy
  • Complete DHI operations & franchise manuals
  • Launching assistance
  • On-going operational & management support
  • Customer lead generation through websites & centralised call centres

In conversation

Hair’s successful image restoration

Taking the success and popularity of beauty and wellness industry franchise businesses to new heights, Ajay Bansal, CEO, DHI India, shares with us the success story of the brand so far.

Share with us your entrepreneurial journey.

I have been in the retail business since the mid 90's when we launched Pizza Hut and KFC in India. Those were tough days and we saw through them with lot of innovative thinking. The turning point was when we turned around the loss making businesses, after which there was no looking back.  Pizza Hut and KFC became a household name across India by the time I left. The key challenges were to engage and manage franchisees who were investing behind the business. One thing I always kept in mind was that franchisees are with you in it, to make money. For me, the biggest satisfaction came when I heard the largest Indian franchisee telling our Global Chairman that “he was investing in this business because of me and not for the love of the brands!” With a huge market potential for hair loss industry and the beauty industry growing at 35% year on year, DHI has a very promising future in India. When I started with DHI around 18 months back, we did not have any office, team, franchise systems etc.  Today, we are proud to have developed a platform that can do justice to this market potential.  We are flexible in our approach and constantly developing different franchise/partnership models to expand across India.  We currently have 14 DHI clinics across India and plan to have 40 DHI clinics in 2 years and hundreds of referral partners across India. It is our ambition to make DHI totally accessible to our clients anywhere in India, and make a difference to their lives.

What factors do you think are responsible for the popularity of the concept in India?

We Indians are highly conscious of our looks and give a lot of importance to our hair. We are not scared to spend on treatments provided the results are assured.

Unfortunately, the market is full of players who make tall promises to cure hair loss or re-grow hair but may not deliver.  DHI stands tall amongst such players being the only system which offers comprehensive and credible solutions to its clients, as validated by innumerable celebrity clients.

Many of these clients have been used to visiting DHI clinics in Europe for hair loss treatments, for years.  Now this world famous hair restoration system is available at your door step in practically all major cities of India.  This has caught the fancy of Indian clients.  We are already getting 2000 enquiries every month from all over the country.  This number should grow rapidly in the coming months, with our expansion plans.

What do you have to say about DHI as a franchise opportunity?

DHI is a very strong global brand and is the worldwide leader in hair restoration technology. It's exclusive pioneering technology delivers guaranteed natural results with well-defined processes and a unique franchise model to drive growth. We have all the ingredients of success  management depth, technology, systems, processes etc.

Like in any business, don't expect the brand and systems alone to deliver results.  If someone is committed to success through an engaged partnership, DHI is a great win-win opportunity! 

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