Time is ripe for making plans and framing resolutions for the New Year. Aiming to bring freshness and prosperity in the lives of aspiring entrepreneurs, The Franchising World is laying in front of you a wide array of carefully-chosen, promising unique fra
NO one knows how a concept, which is unique today, may turn out to be a full-fledged flourishing industry tomorrow. No one could have ever imagined a mobile phone a few decades back that has now become a basic necessity and a small concept has turned out to be a huge industry. Investing in a unique business concept is just like sitting on a goldmine, which will surely generate profits. Based on various parameters, including uniqueness and great potential, through this article we are presenting the most promising unique franchise concepts for the year 2013.
As an investor it is always profitable to invest in a business which is fresh and it will reduce the competition and may attract a lot of potential clients. Also, to get associated with a fresh and new concept may get you first mover's advantage and the initial investors or franchisees might become the privileged partners of the brand.
A distinctive and unique outfit, gadget or a house are always crowd pullers with people gazing at it as they walk by. When a mobile phone was introduced, it was a unique concept, which would make accessibility easy. It was widely sold and managed to attract a lot of buyers. Subsequently, within a few years smart phones were introduced and it replaced the basic handset used for sending and receiving calls. A unique concept always sells like hotcakes owing to the fact that it attracts people and the layman has something unique and offbeat to try on.
With a wide array of options for the common man in almost all the sectors, be it the food and beverage industry or education, a unique concept yields dividends owing to its novelty. Hence, when a unique concept of body spa's or power yoga was introduced in the health, beauty and wellness industry, it started yielding returns for the big players in this industry. Likewise, a unique concept of curing respiratory disorders like asthma and skin disorders by natural way of breathing will have a huge response from those suffering from chronic respiratory disorders. The Franchising World magazine team has taken this initiative to present to you innovative unique franchise concepts so that an entrepreneur can think beyond routine food and beverages, apparel, beauty and education concepts.
SALT ROOM THERAPY
BIG RETURNS FOR CURING AILMENTS
All you have to do to get rid of asthma is sit in a salt room. It appears to be unbelievable but its true as it is one of the unique concepts, nay a popular one, for the year 2013. Cashing in on this unique concept, Sanjay Mehta, Managing Director, The Salt Room Ventures Services Private Limited, opted for this treatment for his daughter, who was suffering from asthma. He was amazed by its results. As an entrepreneur he immediately visualised the therapy's potential for the Indian market and decided to launch Salt Room Therapy in June 2012.
Training & support
For potential entrants the brand has a meticulous training programme so that the franchisees can run the business efficiently. The programme includes medical, technical and commercial training, along with full maintenance of plant and machinery.
Initial hiccups
The lack of awareness among common man regarding treating respiratory and skin disorders without any medication is a major challenge the brand had to face till now.
Franchise facts:
AGRANEEH
COUNTING ON DIVIDENDS OF GOOD KARMA
TO educate people about the power of numbers, Sachinn S Sharma, a renowned Numerologist, and Director and Chief Mentor of Agraneeh Karmic Power Pvt Ltd, started the brand so that the science of numerology reaches every household. He has been practising numerology professionally for the last 23 years. For Sachinn numerology is scientific, accurate and also helps create a structure where sustained success can be achieved in the areas of health, wealth, relationships as well as in paying off the karmic debts of past lives.
Training & support
If you opt for the numerology franchise, the brand will train you in numerology, its processes, client management and call centre management.
Initial hiccups
The sole challenge the brand faces is due to lack of public knowledge about numerology and its benefits. The franchisees are, therefore, encouraged to participate at the local community level initiatives to disseminate knowledge pertaining to numerology and its role in a person's life.
Franchise facts:
NATURAL DOORS
OPENING THE DOOR TO GREAT BENEFITS
BEFORE venturing into a unique business proposal of designer doors which took the traditional timber trading family business of Amar Maheshwari, Director, Natural Doors, a step ahead, he initially designed the doors as a hobby. Gradually his hobby turned into a business venture and soon the brand started franchising.
Training & support
Natural Doors has designed a short training programme regarding the treatments, joinery, handling, installation and other quality manufacturing attributes at the brand's unit.
Initial hiccups
As in all unorganised sectors, there are no confirmed guidelines to follow; hence from region to region the brand has to remain flexible and adopt the general tastes and liking of local customers.
Franchise facts:
FAST CLEAN
CLEAR BUSINESS GAINS ON OFFER
WATER tanks, which act as an umbrella to your drinking water, might be a breeding ground of diseases if not cleaned. As soon as this thought struck Manoj Agarwal, CEO, Fast Clean, ventured into it in 2006 with a long-term vision. The brand started offering services in mechanised cleaning and disinfection of water storage tanks of homes, offices, apartments, hotels, hospitals, government and private buildings, malls and corporations.
Training & support
The brand provides support to its franchisees right from the beginning. Fast Clean has an innovative and focused training module for the marketing staff and franchisee. The brand also helps in sourcing of equipment and chemicals, and offers 24x7 online support to its franchisees throughout the franchise term. Assistance in pre-marketing activities, pre- and post-launch activities to generate business are also provided to them.
Initial hiccups
The biggest challenge the brand faces is regarding catering to the needs of each and every home, office, industry, and other units.
Franchise facts:
QUICK CLEAN
A BIZ AWASH WITH PROFITS
INSTEAD of taking the pains of washing clothes in today's fast-paced life, Anshul Gupta, EVP, Sales and Marketing, Quick Clean, identified the need of the consumer and started a unique one- hour laundry solution brand. During his maiden visit to the US he was struck by the convenient laundromats and thought of their viability in India.
Training & support
Quick Clean works as a partner with the franchisees. Besides training its franchisees to run the laundromat smoothly, the brand provides them support in every aspect of business. It also equips them with all the technical know-how and any product/ service innovation/ development.
Initial hiccups
The most challenging task to handle, as the brand owners forayed into franchising, was lack of supply chain in its business model. However, the brand has a team which relentlessly works to overcome the challenge.
Franchise facts:
WONDER SHEETS
PROFITS THAT GO THROUGH THE ROOF
WONDER Sheets provides you the opportunity to get associated with a unique yet profitable business concept of roofing solutions. The brand has comprehensive roofing solutions for the customer to deal with issues like excess heat, cold, sound, weather, chemicals and corrosion, along with the promise of long life and no maintenance at a very affordable price.
Training & support
With a complete techno commercial training for its franchisees, Wonder Sheets is able to market roofing solutions successfully and tie up with all dealers, fabricators and architects.
Initial hiccups
With the roofing solutions being a unique concept, there are very few players in the organised sector. Also, there is a lack of awareness among people that excess of cold, heat or sound can be managed with the help of roofing solutions.
Franchise facts:
BURG
WATCHING OVER BIZ PROFITS SMARTLY
HAVE you come across a watch with a phone embedded inside, a watch with a feature to gaze at music videos too? Are you surprised? Well, it is true. Burg has been developing watch phones since 2008 and started its sales in 2010 with its first market mainly in Europe.
Training & support
All products related training and various protocols related training are provided to each franchisee on a regular basis. Any update on software/models is shared with the franchisees. In terms of product support, every unit is replaced if it has any manufacturing defect. Burg's first service centre has recently been opened in Kolkata.
Initial hiccups
The biggest challenge the brand faces is regarding the product concept. Burg is a smart watch and people always tend to compare it with a smartphone. A smart watch is not a regular phone and it does not have features of a smartphone.
Franchise facts:
LOCAL PUNCHED
PACKING A PUNCH WITH BIZ EARNINGS
LOCAL Punched is the first of its kind mobile app rewards punch card in India. Local Punched was inspired by an innovative international idea from the US. Rajeev Agrawal, Director, Local Punched, introduced the unique concept in India wherein the mobile apps and web platform are used to drive customer loyalty and increase business opportunity and potential in the retail sector. The powerful interactive mobile loyalty card programme on the customer's mobile phone is the first of its kind in India.
Training & support
The brand facilitates its franchisees with training and assistance, along with marketing materials and marketing aids, proprietary software, operations consulting, dedicated helpline, technical support for retailers and users.
Initial hiccups
The biggest challenge in India, when it comes to Local Punched, was to cater to the one billion consumer strength and 13 million retailers in the country.
Franchise facts:
WIG-O-MANIA
HAIR’S A SHINING BUSINESS PROSPECT
HAVING beautiful tresses is everyone's wish and dream. With a unique concept of branded wigs, Wig-o-Mania comes out as a unique business proposition. The brand owners are manufacturers and promoters of their own brand of wigs and hair pieces without the need for a chain of distributors and middlemen.
Initial hiccups
Today, the brand boasts of being the first UK/European brand of its kind to enter the Indian market. The local wig makers, who work in a cottage industry concept, do not pose any threat to the brand, as they cannot match its quality and style, along with its expertise that befits European standards.
Franchise facts:
NPA SOURCE
BUSINESS THAT PERFORMS OUTSTANDINGLY
IF you have experience in finance sector and are looking for optimum business opportunity, NPAsource.com, is your destination. The portal helps the lenders in getting the right investors for their non-performing assets by using technology and mass communication. NPAsource.com is the one-stop solution where all the stakeholders related to non-performing assets, such as lenders, borrowers, investors and facilitators can join a single platform for quick resolution of non-performing assets.
Training & support
The brand plans to offer an in-depth knowledge about the product and functional/marketing training to the prospective franchisee through its dedicated training and marketing experts who would be travelling pan-India.
Initial hiccups
The key challenges faced by the brand are reaching out to the customers and convincing them about the benefits of the services provided by the brand.
Franchise facts:
GREENLAND
HEADING FOR GREENER PASTURES
This 'green' business with a good track record is definitely a lucrative option for those who loves plants. Greenlands is one such unique brand offering green growing services with the track of proven business formula. The brand has developed gardens for construction companies, institutions, banks, housing societies and film celebrities, one of them being Amitabh Bachchan’s Prathiksha Bunglow in 1970's.
Training & support
All important aspects like training the sales staff and franchise owner regarding how to take care of plants, matters pertaining to display of the products for selling, and maintenance tips for the franchisee's existing plants are given by the brand.
Initial hiccups
The biggest challenge for Greenlands was to convert a 5,000+ sq ft plant nursery into an organised plants & accessories retail outlet in a limited space of 150+ sq ft. and to make consumers aware of the quality the brand offers at reasonable prices.
Franchise facts:
ITSY BITSY
CRAFTING BIG BIZ PROFITS
IF you want a leisure training franchise, here comes Itsy Bitsy which lends training in hobby arts and crafts material. Much before Itsy Bitsy came into being, its owners had started the parent company, AEC off shore, with a dream to establish a large craft manufacturing organisation to economically empower women in rural India. Subsequently, in the year 2008, AEC's promoters Rashmi and Harish launched Itsy Bitsy to promote crafting in India.
Training & support
Itsy Bitsy has specially designed its retail operation manager training manual, which gives complete information and knowledge to the franchisee on how to run the business. A short checklist has also been designed to use, when assessing the understanding of the employee. Upon signing the franchise agreement, the franchisee will get hands on training at the brand's flagship store in Bangalore for one week.
Initial hiccups
The brand has not as yet noticed any potential challenges.
Franchise facts:
BRAIN KEY
HIGH RETURNS OF UNLOCKING THE MIND
TO unveil an individual's complete learning potential and buried talents, Brain Key came into being. It introduced a new concept to unlock hidden human potential through specially designed scientifically proven tests. The brand, Brain Key, is a one-step management service which integrates people, processes and potential towards the betterment of mankind. The brand has devised a test which applies the latest computer technology and biological science together to open the floodgates of a person's full learning potential and reveal the hidden gifts.
Training & support
The band provides all necessary technical and marketing assistance to its franchisees. Also, complete training required for running the business successfully will be imparted.
Initial hiccups
The brand has not faced any major challenge, till now.
Franchise facts:
HUNGRYSQUAD
DELIVERING THE MENU OF RICH REWARDS
FOR those in the food and beverage industry looking for a call centre for their brand or a home delivery service, HungrySquad will assist you in achieving the objective. HungrySquad is a unique service for the restaurants, which are looking to set up their own call centre and delivery services across India. HungrySquad enables a restaurant to create a centralised call centre on the fly, and have the home delivery services network rolled out almost instantly through HungrySquad.
Training & support
The brand renders the initial training in the systems, including the software (which is as simple as searching on Google!), to its franchisees. The soft skills training, including greeting the customers, how to handle customer grievances, ordering under hygienic conditions, etc., are offered to those who deliver the product before they are allowed to start handling delivery orders.
Initial hiccups
Operationally the challenge is to hire educated and skilled workforce for delivery services, which represents not only the HungrySquad service levels, but also the restaurants they are delivering for.
Franchise facts:
KID’S CAFÉ
TODDLING ON THE ROAD TO SUCCESS
KID'S Cafe was launched a year back, and after a lot of research and development, the brand's Director, Pankaj Upadhayay, found something missing for kids and the people who really want to go back to their childhood once again. That's why they have the punch line, “Dil to bachha hai ji”. So this unique concept of a kids' café was started with a combination of three major segments required for a child's growth i.e. food, entertainment and knowledge. The brand came up with its first outlet in Nagpur.
Training & support
The brand has a very good team which will support the franchisees, and the brand works as a partner with its franchisees and treats every store as a company store.
Initial hiccups
As the concept is new, investors and other people sometimes wonder as to what Kid's Cafe is all about.
Franchise facts:
OTO BODYCARE
HUGE GAINS OF A HEALTHY LIFE
THOUGH a large number of brands are present in the health, beauty and wellness industry, OTO Bodycare makes its mark with products like massage chair, which provides relief to its consumers. The brand provides acupressure therapy as well. It's a profitable business proposition, as people look for a way out to relieve themselves of the stress they face in their daily life. With its rich 30 years' experience, OTO has refined its biomedical knowledge by perfecting the balance between traditional learning from the East and revolutionary technologies from the West. With this platform, products dedicated to help people live better and longer, are being continually developed.
Initial hiccups
The industry faces a huge challenge due to the presence of substandard biomedical products present in the market which are cheaper.
Franchise facts:
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