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Aug, 10 2013

Jet-set-go, profits

Applying for higher education abroad is a huge decision, both financially and emotionally. It is imperative to invest adequate time and effort in order to make the right decision. If you want to be the saviour of such apprehensive students and would also

India has become a good platform for immigration business. If an international brand wants to enter the Indian market via franchising, it will get good business, as Indians with a hold on English language as compared to any other country has logical thinking mind that is hard to earn and are smart worker.

With more and more young and educated Indians willing to go for international studies, international work exposures and migrate overseas for good life, Work Visa, Skill and Investor PR like, US  H1B, J1, L1 and EB5, in Canada  FSW, Investor PR etc, In UK, Entrepreneur Class etc, in AUS & NZ Skilled Migration and in Singapore, LPR has opened gateways for the immigrants as well the consultancies that are offering immigration services. People are now ready to pay high charges for quality services and prefer to have a visa consultant instead of agents.

Market overview

The total market size of the immigration services and education consultancies industry is very huge and offers very high returns. The visa and immigration market is more than one billions. Along with the growth rate of 18-30% per year, via visa and immigration services students are send to study abroad wherein normally more than 5000-6000 students per year go for overseas study from India with growth rate increasing 10-25% per years.

Opportunities in store

Franchising in immigration services offers great business opportunities to those with eligibility, logical skills and mental aptitude. Visa Hut, an indigenous immigration services brand, was founded in 1999 by two IT and Management professionals in Gujarat. The company is backed and promoted by highly dedicated young and visionary professionals. The managing founders and advisors are IIM-K and ISB-Hyderabad alumni and have worked in the IT industry. Visa Hut is committed to meeting international standards and providing world class visa and immigration services to their clients. They boast of thousands of clients who were successful in fulfilling their dreams through their services.

However, virtually by an unprecedented growth set in motion, today it manifolds growth by covering pan India through a way of its company owned and franchise owned offices. & our-co-branded franchises, positioning ourselves as the most recognized, respected and trusted brand in Study abroad  Visa & immigration in India with the best possible customer satisfaction.

“In the last 14 years of our journey we have achieved the kind of expertise towards clients satisfaction. The success in this field within a short span of time thanks to our vast experienced career counselors, team of visa consultants and clients. ,” says Jiren Chhapia, CEO, Visa Hut.

Potential Growth

Another brand M. S. Education Consultant was started in 2000 by a business professional duo for more than 20 years in partnership. The brand boasts itself as the one-stop-shop for students aspiring who wish to study abroad.

It has created its website to cater the overwhelming number of candidates who want to expand their learning horizons in the international arena. In spite of the vast arrays of information sites available on the internet, M S Education Consultant realised the need for a comprehensive site that would cover the entire nine yards and have attempted to cover the spectrum starting from choosing the course, college and country to all the details of the admissions and visa requirements. They boast of their information as exhaustive and backed by solid research.

“With simple application process and experienced staff, we offer comprehensive test preparation, admissions services and financial advice to students for education in the U.S., Canada, U.K., Australia, New Zealand, & Cyprus. Our goal is to offer the most innovative and time-saving admission information that will make the otherwise laborious application process as simple as possible,” says Suchit Parikh, Partner, M. S. Education Consultant.

Other than these two, there are players including Seven Seas, Global Vision Edutech, Net Planet, Cosmic Immigration, Max Overseas solutions Pvt Ltd., Passportal, Time Educational and Immigration Consultant and many more that have forayed into the service industry via franchise route and are doing exceptionally well.

Business Targets

As the service industry is expanding by leaps and bounds, franchising is the best business model for investors. According to Chhapia, “We do not give any business or financial target to our franchisees but give a target for hard work and smart work to reach the targeted audience in their area. We always ask for one commitment and that\'s to think for long term not just for short term. We also ask them to always stay away from fake business like work-permit and body shopping type business, and try to work for the brand not for money. We always prefer to do target area marketing only, instead of mass marketing.”

While Parikh is of the opinion that an Indian can get a better idea of his local market when he looks at international brands like Hyundai, Dominos and many more as they get to know the market very easily either by franchising or any other business model. He says: “Our strategies always depend on the cities we are operational / starting/ based in.”

Roll out

Currently, Visa Hut is operational through 12 franchise centres and plans for aggressive pan-India expansion in tier- I, II and III cities.  “We are targeting young, educated and hardworking investors who believe in branding and business ethics. We are even mulling expansion in international arena via franchising in Asian countries,” says Chhapia.

The brand is also planning tie-ups with India\'s leading bookstores and mega stores or malls to come up with franchise centres.  However, M S Education Consultant presently has eight franchise centres and is targeting to add 40 new in the next five years. The brand is looking for budding entrepreneurs and franchisees with an idea of local market.

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