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Nov, 03 2012

WHY FRANCHISING SUITS THE FAIR SEX!

Women of today are breaking free from their traditional, gender-specific roles and marching into the business world. They are holding not only respected positions in the corporate world but are also becoming successful as entrepreneurs. Franchising has em

INDIAN women entrepreneurs are becoming more active day by day and are successful in every field with the growth of the franchise sector. They have the best opportunities to run their own business at their own pace by taking the franchise route. And there is no shred of doubt that women today have earned their rightful place in the world of franchising. A good number of franchise opportunities for women are opening up every day and several businesses are being structured keeping their suitability for women in mind. Now the question arises, why is franchising so suited for women entrepreneurs? Firstly, the business prototype is already developed and one has to only replicate it.  The operations and management of the business are controlled by the franchises as most franchisors take marketing, advertisement and publicity pertaining to the business as their own functions. Also, there are some franchises which are more suitable for women, such as tasks demanding a lot of customer relations and managing kids or for that matter, counselling students/customers. Such tasks are performed more efficiently by the fair sex. There are various franchise opportunities for women which include:

Restaurant: Women can start their own restaurant or café as most women have a passion for cooking. A take-away service or catering service will also be suited for them

Beauty parlour: The franchising of this business needs only a little investment on training, quality products and basic equipment. One can easily turn a spare room into a cozy beauty salon and this beauty business suits women of every age

Fitness centre: This type of franchising will require a higher investment to set up but the returns are good. The equipment costs are on the higher side but are a one-time investment. The business is profitable as everyone is health conscious nowadays.

Boutique: The fair sex always wants better quality and variety in the types of clothes and accessories they wear. Though there isn't any shortage of boutiques in any city, the customer base of such stores keeps increasing every day

Consultancy: Women, having a good network of contacts with professionals from different industries, can set up a consultancy firm and share the information with others. There are many immigration consultants in the country and women having interest in consultancy can take up such franchises 

Preschool/daycare: Women love children, hence, they can start a preschool/ daycare centre or crèche in their homes. Spending the day with kids could be fun and profitable at the same time. Most preferred sectors for women entrepreneurs are:

A women entrepreneur must keep the following guidelines in mind before starting her own business.

  • Building confidence
  • Balancing home and business efficiently
  • Self-motivation
  • Market knowledge and associated risks
  • Knowledge of business administration
  • Understanding of monetary assistance

Women entrepreneurs have become a strong driving force in today's world. They are not only able to balance their duties related to motherhood and entrepreneurship but also own a major share of all businesses today. Their primary goal is not monetary reward but personal satisfaction and community involvement.

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