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Jan, 04 2012


To deal with umpteen problems, every business needs a 'business counsellor'. So, why not mint some extra bucks by providing solutions to others. Read on to find how some entrepreneurs are cashing in on this low-cost business opportunity.

AN 'instant' solution to all your problems is what everyone yearns for. And guess what? There is an instant solution to all your business woes. A business solution provider imparts expertise and domain knowledge to its clients from various industries like BPO, telecom, security, hospitality, sales and marketing, FMCG and IT. The companies that provide business-to-business (B2B) solutions are committed to their clients in transforming their businesses by identifying high value opportunities for them. Every business wants to burgeon in a short span and also wants its employees to evolve with the company.

Spate of B2B services

This business comes with a bulk of problems. And the good news is that many more problems are yet to unfold. Some of the major services include:

Selection and recruiting: From identifying top talent to finding the right person for the right position.

Training and development: Training and development programmes aim at making employees more effective in terms of productivity, efficiency and management skills.

Marketing: It includes advertising the business so as to spread awareness among various customers. It includes, developing website, print or TV advertising, search engine optimisation (SEO) campaigns, viral mailers, blogging etc.

IT: Every enterprise deploys a set of IT solutions tailored to their communication needs, with an overall goal of boosting productivity and improving communication and simultaneously lowering costs.

Find solutions

There are manifold opportunities in the business world. Every new day witnesses the rise of new businesses and this also means that the problems of the business fraternity need to be addressed. And the solution to their problems lies with the business solution provider. This low on cost business promises you fat returns.

Currently, the market size of India's IT solution industry is around USD 90 billion and according to NASSCOM the growth rate for this sector will be around 18 per cent in this fiscal. Considering this, Azilen Technologies (P) Ltd has put its best foot forward by stepping into eMenu- a digital menu system, which provides end-to-end food ordering solutions with various features like Android tablet support, multi-language support, built-in billing solution etc. Besides, they also offer custom solution development services, like image processing applications, security application, device driver's development and more.

The Founder of Alliance Business Solutions Raghavv Chakraborty, is riding high on the success of his company. Eager to step into franchising, Alliance Business Solutions is a knowledge-driven company that values transparent business practices and provides comprehensive solutions to help businesses achieve their goals of rapid product innovation and profitability.

“The USP of our company is that we provide varied services like, selection and assessment, leadership and workforce development, succession and performance management and customised training consulting,” asserts Chakraborty. Besides, there are companies like Tigers Connect Travel Systems and Solutions Ltd, who have marched ahead of others by tapping the travel and hospitality industry that holds colossal business potential. Bohitesh Misra, Chief Technology Officer (CTO), says: “We have developed state-of-the-art travel portal for Tigers Connect to reach out to the farthest travel agents across the globe using the integrated services from various service providers and partners. Users will be delighted with a unique user experience and user-friendly portal.” The company also offers services to potential customers for development of B2B services, white label solutions and portal widgets and 24/7 technical support for customers.

Tasting success

Franchising comes as a relief to those who wish to venture into the business of solutions provider. The market of this business is highly unorganised, but the trend is changing as entrepreneurs are taking to franchise route that helps them to grow and earn fast. According to Dhaval Pandit, Business Development Manager, Azilen Technologies (P) Ltd: “We are planning to have our franchise network in tier-I cities by end of second quarter next year. We are planning to expand our franchise network in tier-II and III cities besides metros because we believe that currently it's the most happening segment for business like ours.”

The augmenting Indian economy is becoming an apple of the eye for international chains like Dale Carnegie. Dale Carnegie India is associated with over 1,900 corporations in India over the past eight years. It focuses on providing opportunities to people to sharpen their skills and improve their performance in order to build positive, steady and profitable results. According to Pallavi Jha, Chairperson & MD, Dale Carnegie Training India: “We are the exclusive franchisee for India and the business model operates on licensing. We provide a more engaged business support, especially given our unique services under the model of alliance partnership.”

Misra also expresses irrefutable success in this business. He believes that India's travel and hospitality sector is high on growth and the most potential business opportunity. He acclaims to cater to all needs of travel business. Currently, they have over 3,000 franchisees. Their travel portal is user-friendly and can be used for travel-related search, booking, cancellation, invoicing etc.

Today, the small and medium enterprises (SMEs) are also in dire need of business solutions provider. Shishir Saran, CEO and Director of reqSmart, runs, which primarily offers marketing support to SMEs in India through an online self-service platform. “With the range of services for the SME to grow revenues as well as streamline operations and bring efficiency, we want to support the SME to gain real value. For our overseas clients, we offer highly contextual services such that they see high ROI on using our services,” says Saran. The company will soon start franchising as Saran believes that franchising can help this market become more organised.

Front runner

Undoubtedly, business solutions provider is springing up as the next big thing with a little investment. The corporates literally 'hunt' for business counsellors to enhance the company's performance and provide end-to-end business solutions.

As Misra puts it: “There is no significant training or skills required to start this business. It can be operative from anywhere and can even be started from home.” So, grab this opportunity, as this is the ultimate solution to all your business woes.

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