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Jan, 04 2012

THE COMPLETE FRANCHISEE

From dealer to master-franchisee of Raymond, Nandkishore Pansari has had a fruitful relationship with the Company.

From dealer to master-franchisee of Raymond, Nandkishore Pansari has had a fruitful relationship with the Company. Going by the increasing number of accolades he continues to receive for his good work, both Raymond and Nandkishore are further looking at enriching this relationship. In a candid chat, the star entrepreneur shares with Beny Sachdeva, the secret of his success as a multi-unit franchisee.

Beny Sachdeva: Your journey with Raymond...

Nandkishore Pansari: I started 35 years ago as a Raymond dealer. After 10 years of dealership, I opened my first Raymond franchise outlet at Poddarcourt in Kolkata, which, so far is one of the best retail stores of Raymond in Kolkata. Today, that I have 28 such franchise outlets speaks volumes of my journey with Raymond.

BS: Your association with Raymond...

NP: Is very strong. Beyond just the large network of my franchise outlets spread across Kolkata, Benaras, Guwahati, Agartala, Gangtok, Rourkela and Durgapur among several other locations.

BS: What is most important to be a successful franchisee?

NP: A franchisee should never work as a manager and should run his store as his own store. If he is dedicated, efficient and treats his customers like God, then success is the natural outcome.

BS: To handle multi-unit franchise outlets...

NP: We have appointed working partners at all our stores outside Kolkata and my son Piyush Pansari manages all these stores. We conduct regular internal audits to maintain quality at all our stores.

BS: Training and support in franchising...

NP: Is very important. Raymond has a rock solid training and support system. The brand offers training to franchisees and staff, provides marketing support, helps with visual merchandising, online stock checking etc.

BS: Best thing about Raymond...

NP: Is that they treat me as a family. Gautam Hari Singhania, Chairman and Managing Director, has always been there for me and has always been a great suppo

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