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Jan, 04 2012


What made them so successful? And how have they achieved accolades in franchising? Is there a unique management style or do they offer better solutions to franchisees than other brands. A tale of three super brands, which have been honoured at the 9th Asi

CHENNAI'S defining feature is its growing educated urban population, with high media exposure and growing economy. But there aren't enough good brands in every space. There is a huge vacuum and only a few brands have been able to fill the gap. That's why we call them Chennai Super Kings.

We find brands like Naturals, Pasta Bar Veneto and DreamZone as Chennai Super Kings in franchising because there was no one else in the history who have brought about a sea change in Chennai.

Since 2002, our “Star Franchise and Retailer Awards” has made its own mark, as we honour most successful companies. After a series of rounds and out of hundred nominations these three brands have been awarded the following titles:

Naturals: Best Franchisor Award in the Beauty Health & Wellness category .

The Pasta Bar Veneto: The Franchisable Concept of the Year Award

DreamZone: Concept of the Year Award

In the ensuing pages, we have highlighted each brand, because of its strengths and prospects. The brands are not just pursuing innovative business models, but also making their respective industries more organised. Naturals, The Pasta Bar Veneto and DreamZone have made an exemplary and responsible contribution to stabilise and develop the South like never before.

This includes establishing business relationships and true partnerships. We hope that this special feature will offer you a complete look at the award winners.


Giving wings to your dreams!

FROM a humble beginning in the year 1994, Cadd Centre's creative skill development initiative and exclusive division 'DreamZone' has made a mark in the industry via franchising. With an aim to prepare the next generation of artists and designers for professional and leadership roles in visual arts, interior designing and fashion designing, Presently, DreamZone has presence in Chennai, India and other 11 countries. Seeing their constant efforts in the sphere of multimedia training, DreamZone has recently been honoured a highly influential award -'Concept of the Year' by Franchise India. It certainly has added impetus to its growth, as DreamZone has set in motion its plans of strengthening foothold in all cities and towns across pan-India.

Within this year, DreamZone has achieved 120 per cent growth. After recognising the emerging career opportunities in the category of multimedia training, garment design and interior design, till now, DreamZone has added 49 franchisees in its portfolio. In terms of replicating success, the brand has honed its teaching methodology and managing the business process across the vast network of centres through effective management.

Presently, DreamZone's centres offer courses in creative spheres of animation, graphics, web design, interior architecture and design and fashion design.

The brand's uniqueness lies in putting emphasis on 'Experiential Learning' subsequent to the courseware and pedagogy perfected through 23 years of educational service.

Their franchise success story so far…

On the franchising front, DreamZone has gone from strength to strength as it offers its franchisees an unrivaled learning experience at every step. Going further, on confirming about the brand's expansion strategy, S.Karaiadiselvan, MD of DreamZone, proudly says: “Every city, be it small or big is on our expansion roadmap. We encourage the franchise enquirer to do a survey and help decide to take a franchise or not.” DreamZone has also been bestowed with the title of 'Chennai Super Kings.' On this, Karaiadiselvan notifies: “Our vision is to involve as many young entrepreneurs as possible in education industry which is a noble one.”


Sweet taste of success

ITS 'happy days' for The Pasta Bar Veneto as in just a few months in franchising, they have been conferred upon the prestigious award 'The Franchisable Concept of the year'. Surely, The Pasta Bar Veneto is the object of envy to many. But what led to its triumph? The perspicacity of its Managing Director, Vinodh Sharma, has made the venture stand tall among its counterparts. In a short span of time ‘The Pasta Bar Veneto’, has been valued at Rs 24 crore.

With great felicity Sharma answers: “Our brand deserves this award because from our format to the ambience, pricing and food, all have elicited great responses.” Sharma avows their success to the tastefully done ambience, functional infrastructure, experienced and proactive management cum operations team who hand hold and work with the franchisee on development of the business. How auspicious will be the year 2012 for them? Sharma expects a huge shift in 2012 as far as the food service industry is concerned, especially the fast casual segment. A lot is expected to happen on the franchise front of their business rather than company-owned stores. Marketing areas will be reinforced, especially on the social media front and they will also be working on innovations in the menu.

Their franchise success story so far...

The Pasta Bar Veneto is ready to titillate the taste buds of its customers via franchising. It plans to have over 32+ outlets by the end of the financial year 2012. At present, they have four franchise and four company-owned outlets in the south. The company is sure to branch out to potential metros and the tier-I and II cities in the country. “Our model is simple and easily replicable with enormous potential. But we are certain that we will only go to the cities and towns that we believe have the potential, starting with the five southern states,” says Halan Harikrishnan Vice President, The Pasta Bar Veneto.

To add one more feather in their cap, Franchise India has also bestowed the title of 'Chennai Super Kings' with the aforesaid award. Sharma wants to honor the gesture by giving a 100 per cent to this business. Sharma quips: “Food and service is more than a business for us at Fifth Avenue; it is a passion, and we believe that we have to give a lot of ourselves every day and to have fun at work. There is a great sense of fulfillment when there is a happy customer, and that is worth the trouble.”


Natural heroes in beauty biz

IT'S rejuvenating returns for Naturals Spa & Salon as they march ahead in health, beauty and wellness industry in India. Expanding its franchise horizon and spreading the beauty business with élan, Chennai-based Naturals with over 118+ franchisees and many more in the pipeline was recently conferred upon the 'Best Franchisor Award' in the beauty, health & wellness category by Franchise India. This award has undoubtedly added more berth to the splendid success that the brand has been witnessing ever since its inception.

Being awarded the best franchisor entails a plethora of responsibility, as the beauty business not only involves retaining patrons. It also demands a sturdy franchisor-franchisee relationship to take the success forward. Comments Veena Kumaravel, Founder and Chairman, Naturals: “It's a prestigious award. I believe it was a complete team effort that lead us to the award. Last year, we opened around 50 salons and have been on the rise. Besides, our goal is to create 1,000 women entrepreneurs by 2016 and this award is a motivation to reach our dream.” Naturals was launched a decade ago with just one salon. The aim was to earn Rs 60,000 a month. As a brand, it has been offering a stupendous platform for franchisees and entrepreneurs and justifies the award in true spirit. Kumaravel explains: “Our brand is franchisee-oriented. We don't consider them just franchisees, but more than that. They are our business partners and their success is our success!” Even though training and support is an integral part of every franchise structure, yet Naturals has always made an extra effort to handhold franchisees in their journey for profits and success. Kumaravel says: “The support that we extend to our franchisee partners goes beyond training and support! We don't want to micro-manage their business and it is seen that when they are comfortable in managing the salon post-launch, we pass on the baton.”

Naturals has a multi-city roll out plan in tow. The brand is looking at consolidating itself in the South bastion through internal franchise partners as well as existing partners. Also, the brand has plans to expand in the North and western regions. Unwrapping the expansion details for 2012, Kumaravel says: “We are planning to expand our footprint and will soon be in Delhi-NCR, Punjab, Haryana, Kanpur, Lucknow etc. Then there is Jaipur and Gujarat, which are important markets for us.”

Naturals has also been conferred with 'Chennai Super Kings' honour, along with the Best Franchisor Award. Kumaravel feels that the brand truly lives up to its title seeing its growth in the region. He quips on an ecstatic note: “We are there in every neighborhood of Chennai and this makes us the ultimate Super Kings!”

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