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Nov, 01 2011

Tiny biz, mighty profits

Is multi-tasking the key to success, which lies with women only? Certainly yes, and that's the reason why Edify Kids believes in women power.

MDN Edify Education (P) Ltd is an initiative of DRS Group, which is a renowned business house with well-diversified interests and a combined turnover of over Rs 500 crore. With a strong presence across India through a mix chain of company-owned and franchise-operated schools, Edify Kids is riding high on success with 129 centres. On highlighting the existing franchisee profile, Kavitha Jain, Vice-President, MDN Edify Education (P) Ltd., proudly says: “Currently, 80 per cent of our franchisees are women. And there is no denying that no one can manage kids better than women.”

Road to success

As far as criterion for franchisees' selection is concerned, the brand prefers graduates of any discipline with entrepreneurial zeal and strong communication and interpersonal skills. Also, entrepreneurs must have a clear vision and mission towards education sector. The brand's promotion is carried out through national as well as local-level branding in direct marketing.

Multiplying profits

For pitching womenpreneurs, Edify Kids offer a unique business opportunity that involves, low investment with high returns, special guidance in post-lunch activities without any royalty charges, can open a pre-school franchise in 3, 000 sq.ft or on rented premises. In case of India, the company plans to roll out aggressive expansion growth by targeting metros and small cities, including tier-II, III and IV cities. Further, Edify Kids expects to have presence in global markets too.

Franchise Facts

RoI: Second year onwards

Break-even: first year of operations

Investment: Rs 8 lakh (approx)

Area: 3, 000 sq.ft

Target locations: Pan-India

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