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Nov, 01 2011

Time to sho(e)w money!

Redefining the footwear concept in India, Liberty is targeting 100 stores every year, besides offering a unique opportunity for women to franchise.

REVOLUTIONISING the footwear business in India since 1982, famous footwear brand Liberty has been reaping success in the industry ever since its inception. Tagged as the numero uno among brands vying for a share of the footwear industry, Liberty today stands tall with 300 franchisees in its kitty. The brand is a firm believer in the fact that fashion is a continuous process of evolution and hence has always been in touch with ground realities by keeping track of the changing aspirations and sensibilities of its customers.

Today, Liberty boasts of a diverse franchisee profile. According to Anupam Bansal, Director, Liberty Shoes Ltd., this segment is yet to witness a high level influx of women entrepreneurs. “The footwear business is not a glamorous one and requires a lot of hard work. It doesn't have the comfort that many women look up to!” However, the brand has always been encouraging women entrepreneurs to be a part of the burgeoning footwear industry in India. Liberty has a handful of women franchisees, who have been with the brand for a long time and have tasted impeccable success. Presently, the brand has four women franchisees and encourages several others to make the move. Says Bansal: “We prefer women entrepreneurs, as we feel they are more dedicated and passionate about business. Besides, women have this innate quality of fashion, trends and know a lot about management and housekeeping!”

Liberty as a footwear brand has been franchising since 1987 and currently has a bevy of 300 franchisees. The brand is now planning to open 100 stores every year.

Franchise Facts

Inception in India: 1982

Franchising since: 1987

ROI: Over 30 per cent

Break-even: 1-2 years

No. of franchisees: 300

Investment: Rs 10-15 lakh

Area: 800-1,000 sq.ft

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