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Nov, 01 2011

Play smart! Grow smart!

Empowered by a path-breaking, world-class curriculum, SMARTKiDZ play-school, with its special programme for women entrepreneurs, is planning pan-India expansion via franchise format.

BRINGING about a rapid transformation in the play school segment, SMARTKiDZ, ever since its inception in 2008, has grown to be the fastest growing chain of play schools in India. Offering a world-class learning environment, SMARTKiDZ, with its state-of-the-art curriculum and syllabus, has been making a mark in the education field by emphasising on the overall development of a child. SMARTKiDZ also ensures that the curriculum and style of running the centre's across the nation remains same.

SMARTKiDZ provides a robust training and support to its franchisees. Highlighting this aspect, A.S. Ganesh, Managing Director, SMARTKiDZ, asserts: “New franchisees are like a new born baby in the family. We provide intensive care, attention, support and training to new franchisees and its staff till they are able to run the centre successfully. We are available 24x7 to our franchisees for any kind of support.”

Offering a pertinent opportunity to its franchisees, particularly women franchisees, the brand provides a hand-in-glove experience, giving them a chance to taste success. Speaking on opportunities for women franchisees, A.S. Ganesh affirms: “We prefer women entrepreneurs for our brand. This is more suitable for women and most of our pre-schools are managed by women entrepreneurs because of convenient working hours and affinity towards children. They may be well-qualified, but due to long working hours in corporate companies and to give required attention or time to their families, they may not be able to pursue their careers. So, this will be the best business for them.” Incidentally, out of 70+ centres, 95 per cent are under the aegis of women franchisees. So, what kind of special programmes does a brand offers to its growing tribe of women franchisees? A.S. Ganesh says: “Our brand provides centre head training and orientation programmes, which will be beneficial for them to understand about child's psychology. This will help them to rear their children in a better way and run the centre successfully. We also conduct positive parenting workshops in all our centres which has been well appreciated and accepted by parents.”

Expansion via the franchise format has been on the radar of SMARTKiDZ. The company started its operation with 10 centres in Andhra Pradesh in 2008. But within three years it has grown to 70+ centres with its substantial presence across six states in India. The brand is now mulling to double its footprint to several other states and plans to mark century by mid 2012.

Franchise Facts

Inception in India: 2007

Franchising since: 2008

ROI: Within a year

Break-even: 3-6 months

No. of franchisees: 70+

Investment: Master Franchise- Rs 15-20 lakh

Unit Franchise- Rs 5-8 lakh

Area: 1,500-3,000 sq.ft

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