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Nov, 01 2011

Gl(R)owing biz secrets

The VLCC Group has already achieved a consolidated turnover of whopping Rs 3.05 billion and has been growing at the Compound Annual Growth Rate (CAGR) of 35 pc over the past five years. After achieving a rich experience in the beauty and wellness arena, V

RECKONED as a pioneer in the global wellness arena, The VLCC Group is the brainchild of Vandana Luthra, Founder and Mentor, who is the guiding force behind VLCC - India's leading slimming, beauty and fitness brand. Today, the brand has its presence in three business segments, including slimming, skin and hair services; education and training institutes and manufacturing and retailing of personal care products. The brand serves as an umbrella for all its other brands in the wellness domain - VLCC Health Care Ltd., VLCC Personal Care, VLCC Workout Factory, VLCC Day Spa, VLCC Beauty Zone, VLCC Institute of Beauty and Nutrition and VLCC Nutri Diet Clinic.

Road to success

The VLCC Group employs nearly 6,000 persons, of them 65 per cent are women. Currently, the brand has 190 VLCC slimming centres, beauty & fitness centres and 51 VLCC Institute of Beauty & Nutrition across eight countries, including India, Sri Lanka, Bangladesh, Nepal, UAE, Oman, Bahrain and Qatar. VLCC has nearly 250 women entrepreneurs in its system.

Multiplying profits

Presently, the brand enjoys a pan-India footprint in 260 locations across 109 cities in India and overseas market, out of which 50 centres are franchise-owned and another 10 are in the pipeline. When asked about her expansion plans, Vandana Luthra, Founder & Mentor, The VLCC Group, said: “Over the next two years, we expect to be present in all the GCC countries, including Kuwait and the Kingdom of Saudi Arabia, as also some other countries in the MENA region, including Egypt. On the domestic front, we will continue our geographic penetration, largely through the franchise as well as company-owned outlets.”

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