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Nov, 01 2011

GLAMOUR QUOTIENT AT A HIGH

As the demand for holistic beauty care augments every passing day, Shahnaz Husain Group takes a leap ahead to bring out a grand opportunity for womenpreneurs.

THE Shahnaz Husain Group is today reckoned as the largest organisation of its kind in the world, with a global chain of franchise salons, shops, beauty training institutes and spas, along with over 350 formulations for skin, hair and body care.

Based on the principle of 'care and cure', Shahnaz Husain products include formulations for general care and also include highly specialised therapeutic products for specific skin and hair problems.

Road to success

Shahnaz Husain started her first herbal salon at her house with an investment of Rs 35,000. Since then, there has been no looking back. Today, she encourages housewives to open salons so that they can be financially independent and are able to attend to their family needs. On a positive note, Shahnaz Husain, Founder, Chairperson & Managing Director of the Shahnaz Husain Group of Companies, enlightens: “Franchising is the core for the success of our brand, as we have extended our chain of franchise salons, beauty institutes and spas worldwide, based on the franchise system.”

As far as franchise training in concerned, the company's salons goes through specialised Shahnaz Herbal treatments. They also serve as outlets for its products. A franchisee has to complete the beauty diploma and advanced courses from the Shahnaz Husain Beauty Academy. Each franchise outlet must have a standard look and the feel.

Multiplying profits

Presently, Shahnaz Husain has over 400 franchise ventures, including franchise salons, spa, beauty training academies, shops and direct product distributors in India and worldwide with presence in more than 100 countries. Globally, the company has 13 franchise salons, including Shahnaz Ayurveda Aesthetic Clinic in Harley Street, London. In fact, Shahnaz Herbal is the only Indian cosmetic brand that has attained a remarkable position at Lloyds Pharmacy at Selfridges, London. Recently, the brand achieved record-breaking sales at Selfridges, when a single customer bought products worth Pound 4334 in a single transaction. According to Husain: “We already have a global chain of franchise salons, including a Shahnaz Husain Beauty Training Academy in London. In fact, we have been extending our franchise ventures abroad from the past three decades.” Marching ahead, the company's plans include concentrated international branding, strengthening and widening a global chain of franchise salons, beauty training institutes, shops and spas etc.

Franchise Facts

ROI: 80 pc

Break-even: Two Years

Investment: Rs 20-30 lakh (approx)

Area: 1,500-2,500 sq.ft

Target locations: Ground floor with good frontage or first floor with easy accessibility

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