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Nov, 01 2011

Bodylicious biz

Beauty is often priceless. Ask them and women of all ages are sure to vouch for the right mix of services offered by none other than iosis medi spa.

I have always believed that wellness is the essence of existence. For me, iosis is the vehicle through which I wish to spread my belief. On my journey I met Bollywood beauty Shilpa Shetty, Partner & Chairperson and we both realised that we shared the same dream. That's how iosis was turned into a fusion of four where we offer services like slimming, skin, spa, salon,” shares Kiran Bawa, Partner and Managing Director, iosis medi spa.

Road to success

The brand ensures that services provided are effective, value for money and supported by an excellent service delivery with an international spa ambience.

On empowering the womenpreneurs, Bawa, firmly believes: “Franchising gives women an opportunity to rebuild their skills and knowledge in a supportive and successful environment.” For brand's marketability, the brand believes in target-oriented marketing. “Certainly, having a personality like Shilpa Shetty as a part of iosis has made every medium of marketing worthwhile and effective,” avers Bawa.

Multiplying profits

Presently, iosis medi spa has five outlets, including three company-owned and two franchisee-operated. By gradually cementing its presence, the brand is targeting a serious expansion, forming joint ventures and targeting franchisees by end of every year. Additionally, the brand's iosis academy is in pipeline to ensure that business partners get complete training in setting up their outlets.

Franchise Facts

ROI: 33 pc

Break-even: 3-5 months

Investment: Rs 65 lakh

Area: 1,500-3,000 sq.ft

Target locations: Pan-India

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