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Nov, 30 2011

Profits on the Go!

After tasting success in India and set for overseas venture, India's leading pure vegetarian multi-cuisine brand is eyeing 100 franchise units by 2015.

GO! a reputed brand promoted by the owners of Radisson Hotels, Park Plaza Hotels and TGI Fridays restaurants in India.

The brand aims to provide 'Kamaal Khaana @ Dhamaal Price'. Value for money with a good menu-mix is the way forward if one plans to capture the Indian market. In order to reiterate their vision to target gen-next, the company recently joined hands with Lavazza Coffee to increase footfalls and reasons to visit a Go! Chaatzz..

The restaurant chain offers a range of Chaatzz, North Indian, South Indian, Desi Italian, Desi Chinese and Desi International favourites, bakery, coffee products etc.

From appetizers to main course, desserts etc, whatever you wish and they have it all!

The real variety of their menu mix increases their revenue potential and ensures same store growth to their franchisees. The company's strong product range is backed by a strong management team, work ethics, long term goals and also look out to have robust franchise partnerships as a growth catalyst.

On a positive note, Sameer Akhil Kachru, Founder Director Go! Chaatzz.., proudly says: “From Kashmir to Kanyakumari and from Assam to Rajasthan, you can find Go! Chaatzz.. near you. We are clear market leaders in our segment.”

A promising deal

Investing in Go! Chaatzz.. turns out to be a viable business proposition for franchisees, as the brand has spiced-up its menu with highly saleable items, making the brand unique in its investor and end customer appeal.

For targeting franchisees, Go! Chaatzz..offers various vending modules in segmented investment ranges. The brand's most successful format has been its large dine ins (5,000 sq ft) and the new format of Go! Chaatzz.. Delivery (GCD). Go! Chaatzz.. offers all pre-opening support and post-operations assistance as not many franchisees belong to the F&B industry. The result of this strategy is that the brand has opened 15 outlets this year already and many more are underconstruction.


After gaining ground in cities as small as Yamuna Nagar, Go! Chaatzz.. is eyeing untapped tier II, III and IV markets. Depending on the city type/location, the company's investment models will also fluctuate. Go! Chaatz.. also scouts for strategic investors, who are willing to travel into multiple locations within the neighbouring markets. Marching ahead, Go! Chaatzz.. is set to open 45 units (operational and under construction) by next year.

Going further, Go! Chaatzz.. is set to penetrate into GCC Countries, Nepal, Africa and Western European market by next two years.

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