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Nov, 30 2011

Planting success seeds

Combining splendid success with a unique business opportunity, Agrimart is set to scale its franchisee count to 100 by 2012.

BRINGING about a revolution in the booming Indian rural retail marketing segment, Ratnagiri Impex Pvt. Ltd., ever since its inception in 2000, has been reaping rich dividends. The brand, an ISO: 9001:2008 accredited organisation is based in Bangalore and currently has its presence across 400 towns pan India. Promoted over a decade ago by the enterprising Annapurna Group of companies, it is involved in a wide gamut of business activities.

In the year 2009, the company launched a very novel initiative by introducing the Agrimart concept retail network. Within a very short span of time, over 32 Agrimart outlets have been established and are successfully operational. The company is also confident of establishing of over 300 Agrimart outlets throughout the country within the current year. This concept is acknowledged by the industry to be the first of its kind in India.

Agrimart ever since its inception has not only brought about a surge in the rural retail segment, but has seen splendid success in terms of franchise growth and development.

A promising deal

Keeping in view of its rising growth curve, Agrimart from the time period January 2009 till December 2010 had 12 operational franchisees in tow. And the number has seen a clear sweep in 2011 with the brand currently having more than 40 franchisees. This steady growth and swell in franchisees along with its unique concept has made it one of the most investor friendly brands.

The company has also come up with a very promising and profitable business proposition through Agrimart and encourages entrepreneurs as well as franchisees across the nation with constant technical / commercial support as well as training and development at all levels of business operations.

Keeping in view the immensely profitable model and unique business prospects, Agrimart is making a developmental move for aggressive expansion. At present, Agrimart is present through more than 40 outlets across India. By 2012, the brand is targeting more than 100 franchise outlets.

Franchise Facts

Investment: Rs 25 lakh

Area: 1200 sq.ft

ROI: 45 per cent

Break-even: 18 months

Number of outlets opened in 2011: 40

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