Pioneers of pharmacy retail in India, Guardian Lifecare today stands tall as one of the most promising franchise brands and is set to take its store count to 50 by 2012.
GUARDIAN Lifecare Private Limited is India's fastest growing chain of health, wellness and beauty stores with over 250 outlets pan India. This includes both company owned as well as franchise outlets. The brand is an ISO—9001: 2008 pharmacy chain since 2005. Positioned as "The Chemists India Trusts", Guardian's customer premise has been built on providing "reliable medicines" in a retail environment that is uniquely branded. The brand currently serves 1 crore customers each year.
The Guardian mission is to offer its customers- the best and the most reliable pharmacy experience in India. The brand also wants to stand out and put together a modern health and beauty retail organisation built upon honesty, trust and commitment using contemporary technology. The USP of the brand lies in its reliability and service to the consumer.
A promising deal
Guardian Lifecare in the last eight years has become a leading brand in the health and wellness category and has touched the distinguished feat of having the targeted number of new franchisees on board. This has in particular made the brand a much interesting proposition for investment to its franchisees. Guardian Lifecare although launched in 2003, started franchising from April 2010 and currently has 45 franchise units in its kitty.
Taking a look at its impeccable growth trajectory, the brand had a total of 15 franchisees ever since it stepped up expansion via the franchise format and from January 2011 till the present has 30 franchisees in total. The brand describes its achievement worthy because of the quality of its signed franchisees.
Investment : Rs 15 lakh
Area required : 300 sq.ft
Franchise fee Rs 6 lakh
ROI: 22 per cent
Break-even : 12 months
Number of outlets opened in 2011: 30