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Nov, 30 2011


Five simple tips to help young entrepreneurs build the kind of credibility needed to make their business a success.

STARTING a business is not a cake walk and when you're young and inexperienced, the challenge of building credibility is an added pressure. But you shouldn't let your age come in your way to success. Being young and not having enough experience can actually be an advantage, learning quickly and understanding what a Facebook user wants, what a Twitter user wants there's something valuable in being a part of that demographic and user base. It's important to have a strategic approach to your business when you don't have experience at your side.

1. Focus

You've got a lot of ideas that you wish to try out. It's quite natural for many entrepreneurs in the early stages of business, but to build credibility, all you need is focus. “You never want to be good at 20 things. There will always be someone better than you at each one of those things.” Rather than strategising about how to build the next billion-dollar company, focus is a must to carve out a niche for yourself.

2. Build your business online

The online world is an obvious place to begin building a track record as a business owner. A web presence is not an expensive affair and it's a great way to show your strength, As a young entrepreneur it's really important because age is at your side.

Blogging and social media not only help in gaining exposure, but is a key to reach out to other businesses as well. Besides, exchange website links with other vintage retail entrepreneurs while blogging, as you never know who can help you.

3. Networking helps

Being a part of tech-obsessed generation, young entrepreneurs shouldn't forget the value of face-to-face networking. You might have a good relationship with someone through an email, but they aren't going to offer that handshake that takes you to a next level. You have to make an effort to set up meetings, go to events and shake hands.

Reach out to people you admire in the industry and ask them to meet in person. When someone introduces you at an event, many people will assume you are doing something right. you just need to associate with a couple of people who are known in the industry.

4. Keep your promises

Building strong relationships with clients in early stages of your business is also important in establishing credibility. Such people will vouch for your company, so go an extra mile for them. But while it's critical to make your customers happy, don't try to rope them in with lofty promises. If you can't provide something then don't promise it either. Try to keep your promises.

5. Be yourself

You may be tempted to make yourself seem older or conceal your age, but it's unnecessary and possibly detrimental precaution to take instead, be confident and transparent. If you know you're smarter than your age, then why not show it?

Bottom line

Focus on what you're good at and age doesn't matter. You build credibility by being an expert in your field. It's important to ensure the things you're good at.

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